Experience

• 

  VSP Global

  • United States
  • Hospitals and Health Care
  • 700 & Above Employee

  • Manager of Experiential Marketing

    • Nov 2019 - Present

    -Develop and execute on event marketing strategies and experiential marketing efforts.-Lead brand activations at trade shows, industry and proprietary events. -Support cross line of business marketing services to ensure needs of our business partners are met and support business growth and retention goals.-Develop annual multi-million dollar event budget, assist with forecasting and monitor expenses.-Establish KPI’s and oversee the analysis and ROI to ensure maximum results. - Manage performance of direct reports, provide prompt and objective coaching and provide performance reviews.

  • Supervisor of Event Marketing

    • May 2018 - Nov 2019

• 

  FSB Core Strategies

  • Sacramento, California Area

  • Senior Account Executive and Events Specialist

    • May 2016 - May 2018
    • Sacramento, California Area

    Specialized in events for FSB clients including strategic planning, venue selection, budgeting, sponsorships, marketing and on-site direction for small grassroots events to large scale productions. Managed public relations efforts for numerous association and non-profit clients including media ma...

• 

  Apple

  • Sacramento, California Area

  • Recruitment Coordinator

    • Mar 2015 - Nov 2015
    • Sacramento, California Area

    Supported high volume recruiting for Apple by managing hundreds of candidates through the interview and on-boarding process. Assisted in developing processes to streamline work flow and enhance efficiencies. Maintained world-renowned customer service experience for candidates, external vendors an...

• 

  California State Sheriffs' Association

  • Sacramento, California Area

  • Events Director

    • Feb 2011 - Feb 2015
    • Sacramento, California Area

    Oversaw event logistics and hospitality for annual conferences, annual trainings and trade shows. Provided custom curated experiences for enhanced networking opportunities. Branded and marketed events including developing collateral materials and website content.

• 

  Katz & Associates Public Relations

  • Sacramento, California Area

  • Assistant Account Executive

    • Aug 2008 - Feb 2011
    • Sacramento, California Area

    Managed day to day aspects of award winning public sector campaigns. Conducted interviews and managed intern program as well as assigned tasks and ensured work was completed on deadline and under budget. Implemented social media campaigns on Facebook and Twitter.