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Bio

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Megan Mckenzie is a seasoned marketing professional with a strong background in sales, event planning, and leadership. She has experience in various industries, including sports, finance, and retail, and has worked with top companies such as Boston Red Sox and Deutsche Bank. Megan holds a Master's degree in Management Studies from The Fuqua School of Business at Duke University.

Experience

  • WBAL-TV11, Inc.
    • Baltimore, Maryland Area
    • National Sales Manager
      • Jan 2018 - Aug 2019
      • Baltimore, Maryland Area

  • Comcast Spotlight
    • Baltimore, Maryland Area
    • Regional Account Executive
      • Oct 2012 - Dec 2017
      • Baltimore, Maryland Area

      Video advertising is the most powerful platform to build your brand and increase revenue. As a tried and true method of advertising, video is a dynamic tool that allows customers to engage with your brand. Comcast represents over 40 television networks & 100+ premium websites that allow us to demographically & geographically target your audience. By combining the reach of television and the growing power of digital, this multi-screen approach allows you to tailor your campaign to reach your ideal client and achieve your marketing goals.I work with my clients to learn about their business and create customized campaigns that generate leads and, ultimately, drive business. While results are important I also focus on building a strong & effortless partnership with my client. When I reach my client's marketing goals and allow them peace of mind, I consider the campaign a success.For more details about video advertising feel free to reach out to me directly:[email protected]

    • United States
    • Sporting Goods
    • 1 - 100 Employee
    • Inside Sales Representative/Marketing Coordinator
      • Aug 2011 - May 2012

      Manage the content and oversee the execution of the annual marketing calendarCoordinate creative design, web promotions and print media to coincide with seasonal marketing initiatives

    • Inside Sales Representative
      • Sep 2010 - Aug 2011

      Liaison between 8 outside sales representatives and their respective accounts including key accounts such as Zappos, Amazon, Dick's and ForzaniManage order entry for over 100 accounts per season totaling over $600,000 of revenue semi-annuallyExecuted the marketing initiatives for 2011 Georgia Marathon, 2011 Chicago Half Marathon &13.1 NYC (half-marathon series)Organized and compiled media assets during the expo, 5K, and marathon finish line eventSet up and managed event signage to ensure optimal brand exposureAssisted in booth operations through booth construction and product salesProvide support for public relations by distributing seasonal products to select publicationsMonitor the Karhu & Craft social media to respond to customer concerns and appropriately represent the brand Main inside sales ambassador for Craft Custom, provide prospective customers with product and program information

    • Human Resources Coordinator
      • May 2010 - Sep 2010

      Managed the PIC Program (an enrichment program for 25 recent Boston high school graduates); responsible for interviewing and selecting candidates, conducting orientation and serving as the program supervisorLed recruitment searches for available positions ranging from media relations to accountingAssisted in editing and finalizing the 2010 Red Sox Employee Handbook

    • Player
      • Sep 2005 - May 2009

      Engaged weekly in 30+ hours of conditioning, meetings and competitionRepresented Duke Lacrosse by hosting potential recruits and assisting the coaching staff in evaluating personalities and determining talent to improve team dynamicAwards: 3rd Team All-America, 1st Team All-Region, All ACC Team, 2008 MVP Duke Attacker, 3 NCAA Final Four Appearances

    • Private Wealth Management Summer Intern
      • May 2008 - Aug 2008

      Re-organized, analyzed and reviewed account recordsPrepared and assisted with signature verificationCompiled Excel spreadsheets and summarized current events for the management teamLEADERSHIP

Education

  • 2009 - 2010
    Duke University - The Fuqua School of Business
  • Duke University
  • Duke University
    Bachelor of Arts, Psychology
  • St. Paul's School for Girls
  • St. Paul's School for Girls
  • The Fuqua School of Business
    Masters, Management Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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