Experience

• 

  Sungage Financial

  • United States
  • Financial Services
  • 1 - 100 Employee

  • Marketing Director

    • Jun 2021 - Present

  • Interim Marketing Director

    • Jan 2019 - Jun 2021

    Responsible for devising and evaluating marketing tactics, setting policies and procedures and overseeing the marketing managers at this residential solar installation financing provider.

• 

  MERGE Boston

  • Greater Boston Area

  • Consultant

    • Sep 2018 - Oct 2018
    • Greater Boston Area

    Interim account and project management at award-winning marketing agency. Digital marketing, web development and sales toolkit development for a new client, athenahealth, a leading provider of electronic health records and practice management services.

• 

  Eastern Bank

  • Boston, Massachusetts

  • Interim VP Advertising & Brand Management

    • Feb 2018 - Jul 2018
    • Boston, Massachusetts

    Managed brand advertising campaign development and execution across all marketing and retail channels for the oldest, largest mutual bank in the country. Ramped up quickly to cover a maternity leave and transitioned smoothly.

• 

  Lending Club

  • Westborough, MA

  • Senior Director of Brand Management

    • Mar 2014 - Jun 2017
    • Westborough, MA

    Built, motivated and mentored a 23-person marketing team with a $6 million budget to successfully achieve lead and revenue goals for the elective medical financing division of the world's largest online credit marketplace. Transitioned the brand through an IPO, with new identity, value proposition, brand standards and brand voice. Led the development of successful digital, print, direct response, trade show and partnership marketing campaigns which drove awareness, advocacy, customer acquisition and retention.

• 

  Springstone Financial LLC

  • Southborough, MA

  • Consultant

    • Sep 2011 - Feb 2014
    • Southborough, MA

    Facilitated near- and long-term planning, recruited and structured the rapidly expanding marketing department, researched potential new market segments for this online personal financing start up.

• 

  Timberland

  • Stratham, NH

  • Interim Senior Marketing Manager

    • Sep 2010 - Jun 2011
    • Stratham, NH

    Managed the development and execution of domestic and international marketing for men’s footwear, apparel and accessories.

• 

  The J.Jill Group

  • Braintree, MA

  • Interim Brand Marketing Director

    • Sep 2009 - May 2010
    • Braintree, MA

    Drove annual marketing planning, contract negotiations for strategic barter partnerships and development and management of loyalty programs.

• 

  Timberland

  • Stratham, NH

  • Interim Women's Global Brand Manager

    • Oct 2008 - Jun 2009
    • Stratham, NH

    Managed the international launch of a new women's apparel line.

• 

  TJX

  • Marketing Consultant

    • Feb 2008 - Jun 2008

    Oversaw brand guidelines development, target audience market research and communications project management.

• 

  J. Jill

  • Braintree, MA

  • Interim Marketing Director

    • 2007 - 2007
    • Braintree, MA

    Successfully developed and implemented unique selling positioning, restructured account management department processes and personnel reporting structure.

• 

  Staples, Inc.

  • Framingham, MA

  • Director of Account Management

    • 1998 - 2000
    • Framingham, MA

    Built and managed the formation of an in-house account management department within the new internal advertising agency.

• 

  Market Leader Resources

  • Weston, MA

  • Consultant

    • 1995 - 1998
    • Weston, MA

• 

  Mintz & Hoke

  • Boston, MA

  • Account Supervisor

    • 1991 - 1995
    • Boston, MA

• 

  McDonald Boyd White

  • Boston, MA

  • Account Executive

    • 1989 - 1991
    • Boston, MA

• 

  Ingalls Quinn & Johnson

  • Account Manager

    • 1986 - 1988