Experience

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  Springboard Clinic

  • Toronto, Ontario, Canada

  • ADHD Coach / Psychotherapist

    • Sep 2023 - Present
    • Toronto, Ontario, Canada

    Help clients examine emotional, social and interpersonal impact of ADHD and re-author their stories using integrated approach (CBT, DBT, EFT and IFS)- Extensive training on ADHD symptoms and therapeutic strategies- Niche expertise with senior leaders navigating ADHD in corporate careers

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  Toronto Counselling Centre For Teens

  • Toronto, Ontario, Canada

  • Registered Psychotherapist (Qualifying)

    • Sep 2023 - Dec 2023
    • Toronto, Ontario, Canada

    Provided therapeutic care to pre-teens, adolescents and adults facing ADHD, disordered eating, self-harm, anxiety, depression, grief

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  CAMH

  • Toronto, Ontario, Canada

  • Psychotherapy Student

    • May 2022 - Apr 2023
    • Toronto, Ontario, Canada

    Provided therapeutic care as part of collaborative, multidisciplinary team for in-patient and outpatient clients. Used a person-centred, trauma-informed, and integrated approach to psychotherapy including CBT, DBT, EFT and IFS.

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  Scotiabank

  • Toronto, Canada Area

  • Sr Manager, Retail Customer Strategy, Retail Customer Growth

    • Sep 2017 - Aug 2021
    • Toronto, Canada Area

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  Ticketmaster

  • Greater Los Angeles Area

  • Sr Manager, Customer Engagement Marketing

    • Jun 2014 - Jul 2017
    • Greater Los Angeles Area

    Design & launch omni channel engagement and retention strategies that deliver the right message, in the right channel, to the right customer at the right time. Success is delivering personal experiences, achieved by translating vast amounts of data into actionable insights, while mapping out customer journeys to identify friction, gaps and opportunities by value segment. As mobile portfolio owner, lead the strategy and execution of mobile (push, SMS) campaigns that are personal, scalable, and continuously optimized via rigorous testing (A/B, Multivariate). Collaborate and partner with Product and Analytics teams to scope, assess & prioritize roadmap based on impact. Managed 1 direct report.

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  Briabe Mobile

  • Greater Los Angeles Area

  • Director/VP, Strategy & Consumer Insights

    • Aug 2011 - Jun 2014
    • Greater Los Angeles Area

    As head of strategy at the mobile start-up, led team to create compelling mobile campaigns for clients including mobile media planning, social integrations, and content creation. Owner of consumer insights, leveraged in media planning, client pitches, speaking engagements and client strategy decks. Managed 4 direct reports.

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  Mobilicity

  • Toronto, Canada Area

  • Sr Manager, Strategy & Product Development

    • Sep 2009 - Jan 2011
    • Toronto, Canada Area

    Directed the acquisition strategy and app store launch of a new mobile carrier in Canada. Developed and implemented go-to-market strategies for products and services based on customer research, market intelligence and competitive analysis. Secured buy-in from all levels of the organization, including CEO & CFO. Implemented all campaigns by working with creative and technology teams along with external agencies. Defined revenue models and forecasts for app store along with subscriber acquisitions. Managed & mentored 2 direct reports.

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  Virgin Mobile Canada

  • Toronto, Canada Area

  • Manager, Product Marketing (CRM)

    • Oct 2005 - Sep 2009
    • Toronto, Canada Area

    Transformed information into ideas by taking vast amounts of consumer data, market intelligence and research to find compelling insights and turn them into innovative products and services. On CRM team, leveraged data to create consumer models, segments and profiles to maximize subscriber revenue. Worked with technology team to define business requirements and digital user experience of new products and services. Briefed and worked with creative team on in-store collateral and online creative, including positioning and look/feel. Solicited and built partnerships with major entertainment brands & content partners (Warner, Sony BMG, EMI, Namco, Capcom) for innovative programs. Maximized campaign performance, efficiency, and ROI.

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  Dexit Inc.

  • Marketing Manager

    • 2004 - 2005

    Directed the relaunch of the Dexit brand, developing strategy, mass advertising, and media for a start-up and a new product category. Managed and mentored 1 direct report.

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  Telus Mobility

  • Program Manager, Trade Marketing

    • 2001 - 2004

    Developed and executed quarterly go-to-market campaigns and handset launches within retail channels. Completed detailed post-program analysis to report on campaign ROI.