Okay, let’s tackle this. So Medina has 10+ years of experience as an owner, which is a significant amount of time. Her skills in P&L, interior design, leadership, and consulting are also valuable. However, her role as an owner is not typically associated with high-paying rates. Considering her experience and skills, I would estimate her hourly rate to be around $75, which is on the lower end of the scale. This is because owners with similar experience and skills can charge higher rates, typically in the range of $100-$200 per hour. However, Medina's role and industry may not justify a higher rate, so I'm estimating $75 as a reasonable rate.