Experience

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  CNL Financial Group

  • Orlando, Florida, United States

  • Senior Marketing Associate

    • Feb 2022 - Present
    • Orlando, Florida, United States

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  Creative Ideas by MWP

  • Winter Park, Florida, United States

  • Owner - Marketing Consultant

    • Nov 2002 - Feb 2022
    • Winter Park, Florida, United States

    Remote Work Experience - Clients include:Florida Event Décor Responsible for all social media. Create and develop monthly content calendar. Spring to Fall 2021 Close Construction and Echols Plumbing & Air ConditioningResponsible for social media, website development, and ad designs for both businesses. Create and develop marketing plans, create content, run ad campaigns on Facebook. 2020 to 2021Social Media Evaluator and Crowdsourcing, Independent Consultant for Appen. Review social media content using a web application to support the measurement of data relevance. Evaluate social media results according to detailed criteria. Utilizes the Internet to help researchers collect data used in projects ranging from audio transcription to user experience and content evaluation. 2016 to 2021 Marketing Specialist, Down Syndrome Foundation of Florida. Assist the foundation with social media, e-newsletters, website development, public relations, and development of videos for special events. 2018 Virtual Marketing Specialist, Worldwide101. Provided marketing support virtually to start-up clients. Personal projects included social media planning, branding, marketing, research, and writing. 2016 to 2017 Publisher of MD NEWS, Palm Beaches Edition. Circulated bi-monthly to over 5,200 doctors in Palm Beach, St. Lucie, and Martin counties. Responsible for the overall design of the magazine, including interviews, writers, and photographers. Raised over $10,000 in revenue. Contracted by True North Custom Publishing, 2009 to 2011 Publisher of Doctor of Dentistry, East Florida Edition. Reaching 3,000 dentists from Jacksonville to the Palm Beaches. Contracted by Sunshine Media, 2007 to 2008 Marketing Consultant/Designer, Glades Pharmaceuticals, and Stiefel Laboratories - Managed the department when needed, developed collateral materials promoting generic and brand dermatological products targeting pharmacists and doctors. Contracted from 2002 to 2005

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  Full Sail University

  • Masters Student

    • Feb 2014 - Oct 2015

    Graduated with a Master of Science in Internet Marketing. Completed one class a month during an intense 12-month program including:Personal Leadership and DevelopmentInternet Marketing FundamentalsDigital Storytelling and BrandingInternet Consumer Behavior and AnalysisWeb Design and UsabilityNew Media MarketingAdvanced Internet Marketing StrategiesAdvanced Search Engine OptimizationStrategic Internet Public RelationsWeb Analytics and OptimizationInternet and the LawInternet Marketing Campaign Development

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  Glades Pharmaceuticals (generic of Stiefel Laboratories)

  • Suwanee, GA

  • Marketing Communications Manager

    • 1999 - 2002
    • Suwanee, GA

    Developed collateral materials promoting a variety of generic and brand dermatological products for our target market of pharmacists and doctors. Managed marketing staff and in-house direct mail room.

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  Asheville Parks and Recreation

  • Asheville, NC

  • Marketing Coordinator

    • 1998 - 1999
    • Asheville, NC

    I have managed department-wide promotional materials including special events, recreation activities, park dedications, and new programs. I worked individually or in conjunction with graphic artists.I have raised over $100,000 in free media promotion in local and regional newspapers, magazines, television, and radio stations.Designated as a media spokesperson and served as assistant to the Public Information Officer of the City of Asheville on all city matters, when needed.

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  American Welding Society

  • Miami, FL

  • Marketing Coordinator

    • 1996 - 1998
    • Miami, FL

    Promoted all products and services of this non-profit technical society targeting the welding, engineering, transportation and construction industries. Created marketing materials for software, education publications, codes and building standards.

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  Sirs Mandarin

  • Boca Raton, FL

  • Marketing Coordinator

    • 1994 - 1996
    • Boca Raton, FL

    Coordinated all promotional materials for this educational publishing company’s software, hardware, and library automation products. Managed corporate advertising campaigns. Designed ad campaigns involving the design and placement of advertisements in national and international publications.