Experience

• 

  Movable Ink

  • United States
  • Software Development
  • 500 - 600 Employee

  • Director, Strategy

    • Jan 2024 - Present

  • Associate Director, Strategy | Retail & High Growth

    • Jan 2023 - Jan 2024

  • Associate Director, Strategy | High Growth

    • Jun 2021 - Dec 2022

• 

  Movember

  • Australia
  • Non-profit Organizations
  • 500 - 600 Employee

  • Digital Marketing & Automation Director

    • Mar 2018 - Jun 2021

    Developed highly segmented and personalized cross channel communication journeys (across email, push and text), to audience of 5 million subscribers. Increased KPIs of revenue and retention from email YOY for the last 5 years – with 2020 email revenue over $15M. Oversaw digital advertising across 20 countries, with a focus on acquisition, retention and engagement. Created digital integration packages for sponsors such as L’Oreal, Mastercard, Lululemon, Gillette, Schick, and more.

  • Marketing Automation Director

    • Apr 2016 - Apr 2018

    Led Movember’s digital transformation to a new marketing automation platform (Oracle Eloqua) with CRM integration (Salesforce). Oversaw platform selection and migration, creating a 3 year road map with a detailed, data focussed approach to targeted digital communications and impressive ROI. Managed vendor/partner relationships such as Oracle, Swrve, Movable Ink, Litmus, Cheetah Digital and Hustle. Established test and learn culture and built Marketing Automation team from scratch. Transformed 40-person fundraising team by automating their email programs and giving them an extra ~50% capacity.

  • Content Marketing Manager

    • Apr 2014 - Apr 2016

    Owned and implemented content marketing strategy across Movember’s digital platforms, focussing on email, website and mobile app. Ensured cohesive content strategy across all owned channels, fostering audience engagement and driving sign ups, retention and donations.

  • Website Design & Content Manager

    • Jan 2010 - Mar 2014

    Oversaw the redesign and complete content overhaul of Movember’s website every year, managing content creation, translation and publishing for all 20+ markets. Created and developed website content team. Led Movember’s website functionality and design, working with our agency UX partners and developers. Managed all of Movember’s email communication.

  • Operations Coordinator

    • Sep 2007 - Dec 2009

    Assisted with all Movember campaign related duties; such as customer service via phone and email for 6+ markets, merchandise and fulfillment, hiring and training seasonal staff, website testing and content management.

• 

  Mclean Audio Services

  • Administration Assistant

    • Jan 2006 - Jun 2007