Experience

• 

  Love To Dream™

  • Australia
  • Retail Apparel and Fashion
  • 1 - 100 Employee

  • Head of APAC

    • May 2022 - Present

  • Head of Sales and Merchandising

    • May 2021 - May 2022

  • National Sales Director

    • Aug 2020 - May 2021

• 

  Sheridan Pacific Brands

  • Kew, Victoria, Australia

  • Group National Sales Manager (SLT)

    • Jan 2018 - Jun 2020
    • Kew, Victoria, Australia

• 

  VGM International Pty Ltd

  • Director of Sales

    • Oct 2014 - Dec 2017

  • National Sales And Marketing Manager

    • Apr 2014 - Oct 2014

• 

  McPherson's Consumer Products Pty Ltd

  • Sydney, Australia

  • National Account Manager - Myer & Woolworths

    • Oct 2012 - Apr 2014
    • Sydney, Australia

• 

  Bodum

  • Jones Bay Wharf

  • National Sales Marketing Manager AUS

    • Nov 2010 - Oct 2012
    • Jones Bay Wharf

    Role Highlights:Collaborated with Managing Director on Company Start-up - Was headhunted to assist Managing Director with planning and set up of all functional areas of Bodum Australia. This included the recruitment and selection of all members of national sales and operation teams, creation and implementation of internal policies and procedures with regards to import, distribution and sales team strategies Brand Expansion and Repositioning - Leveraged global brand positioning, taking into consideration market conditions and competitor landscape to determine Australian product range. Also developed and implemented national marketing campaigns including retailer specific programs, which met budget requirements in first year of operationRepresentation of Brand at International and National Trade Shows - Twice yearly successfully lead sales team in preparation for industry trade shows, this included determining promotional schedule, brand communication to retailers and media as well as team sales strategy. The successful fairs lead to range extension in existing retailers, new accounts, as well as cementing the brand’s position as an industry leader.Annually represented the brand at Ambiente, an international trade show held in Germany, to meet with major accounts to confirm season promotions and new product ranging.

• 

  Sheldon and Hammond

  • Sydney, Australia

  • Scanpan Brand Manager & Cookware Category Manager

    • Jun 2007 - Nov 2010
    • Sydney, Australia

    Role Highlights:Development of exclusive cookware ranges for Key Retailers - Worked collaboratively with retailer category buyers to develop exclusive ranges, reducing competition in the retail market which resulted in increased market share and achieved higher gross profit for all stake holders.Improved cohesiveness of internal teams - Following feedback from customer care, and logistics team a number of opportunities were identified to improve team cohesion. Initiatives were implemented which included an on-boarding program, improved communication methods as well as tracking of international product shipments.Successful sourcing trips to International trade fairs - Attended international trade fairs (Hong Kong, Guangzhou and Frankfurt) three times a year to source new product under licensing agreements, manufacturers and identify international brands to add to the business portfolio.

• 

  Milner's Brand Marketing

  • Brand Manager

    • Apr 2004 - Jun 2007