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Katie Mcnamara profile image

Katie Mcnamara

Director, Traffic at Horizon Media
Intro Book
Seasoned media professional with expertise in marketing, broadcast, and advertising.
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Location
Hoboken, New Jersey, United States, US
Skills
  • Marketing
  • Broadcast
  • Advertising
  • Media Buying
  • Media Planning
  • Show all
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Bio

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Katie Mcnamara is a seasoned media professional with 25+ years of experience in marketing, broadcast, and advertising, including 5 years as Director of Traffic at Horizon Media and 13 years as Vice President, Account Director at The Direct Network.

Experience

  • Horizon Media
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Director, Traffic
      • Dec 2021 - Present

    • Account Manager, Traffic
      • Jul 2018 - Dec 2021

  • DRM Partners, Inc.
    • Hoboken, N.J.
    • Vice President, Account Director
      • Nov 2004 - Dec 2017
      • Hoboken, N.J.

      V.P., Account DirectorDirector of Client Support ServicesAccount SupervisorAccount ExecutiveSenior National Cable, Satellite & Local Broadcast BuyerSenior Hispanic National Cable & Local Broadcast BuyerTraffic DirectorAccountable for engaging with clients and agency principles providing first class service while achieving campaign goals. Launching and maintaining complex direct response television campaigns while delivering upon key performance indicators for both front end and back end metrics. Using strategy and analytics to optimize and refine efficient media vehicles communicating key learnings to clients, stakeholders, and internal team. Published daily, weekly, and timely wrap-up analytics to clients. Most recent client experience includes Children International, MassMutual Financial Services, Reverse Mortgage Funding, and Transamerica.

  • The Direct Network
    • Hoboken, NJ
    • Traffic Director
      • Aug 2003 - Oct 2004
      • Hoboken, NJ

  • ID Media
    • Greater New York City Area
    • Traffic Director
      • Aug 1999 - Aug 2003
      • Greater New York City Area

      ID Media / IM2 / Media Direct (mergers)

  • SCP Rapp Collins / SCP Direct (merger)
    • Greater New York City Area
    • Traffic & Telemarketing Coordinator
      • Feb 1994 - Aug 1999
      • Greater New York City Area

  • The Regal Group / Synchronal
    • Greater New York City Area
    • Marketing Assistant / Post Production Coordinator
      • May 1990 - Jan 1993
      • Greater New York City Area

Education

  • 1985 - 1990
    Montclair State University
    Bachelor of Science, Business Administration

Suggested Services

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Industry Focus. “Broadcast Media”

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