Experience

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  FirstOntario Credit Union

  • Stoney Creek, Ontario, Canada

  • Manager, Marketing

    • Jun 2021 - Present
    • Stoney Creek, Ontario, Canada

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  Duliban Insurance Brokers Ltd.

  • Fonthill, Ontario, Canada

  • Digital Marketing Team Lead

    • Sep 2019 - May 2021
    • Fonthill, Ontario, Canada

    Hired to: help grow the client base through lead generation strategies (personal auto/home & commercial insurance clients), produce cross-channel content, create workflow efficiencies using technology, increase client retention rates, manage all organic/paid/social campaigns, create sales & marketing strategy, website redesign & maintenance, build a marketing team, create financial reports, build strategic partnerships within the community, design training decks for staff on sales/marketing techniques, work with the CFO to manage all acquisition strategies, manage third party vendors, work with principal brokers to create niche product ideas. Team lead on building a platform for the Tractor Protect program. The digital platform enabled users to easily insure their tractors eliminating the need for a broker touchpoint. In 2020 a sister company was created (hometownlifeinsurance.ca). I was asked to brand (create logo, brand doc), build website, and create a sales/marketing strategy.I sat on the Aviva Think Tank marketing panel. A panel that consists of Canada's top insurance marketers.

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  Niagara Falls Women's Half Mararthon

  • Niagara Falls, Canada

  • Independent Business/Marketing Consultant: Hud & Co Consulting

    • Sep 2017 - Sep 2019
    • Niagara Falls, Canada

    Hired to: rebrand the company (voice/tone/design), grow event registration by increasing user engagement and maintaining a strong Facebook community, graphic design work, email marketing (formulate message, design and send), website re-design/management, event registration management. Skills: digital marketing, web design, data analysis, copywriting, sharp verbal & written communication skills, tech-savvy, critical thinking, creative problem solving, html, CMS (Wordpress & others), email marketing platforms (TouchBase) Google Adwords, Google Analytics, expert knowledge of Microsoft products, event ticketing software (events.com, Running Room, Event Brite, GuestServe).

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  Guestserve Inc.

  • St. Catharines

  • Independent Business/Marketing Consultant: Hud & Co Consulting

    • Jul 2017 - Sep 2019
    • St. Catharines

    Hired to: manage all of their client domain & SSL purchases/renewals, collaborate on the development of sales & marketing plans for future software development, design (re-design) websites using top industry and technology trends, perform digital business SEO audits, write strategic SEO/digital marketing proposals, copywriter on projects which include web content, sales pdf’s, email marketing messages, graphic design work including: logo prototyping/sales pdf's/website wire framing/UI dashboard designs, software branding, brand standards documents, UX strategies, simple accounting work.

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  Reaction Internet & GuestServe Inc.

  • St. Catharines

  • Independent Business/Marketing Consultant: Hud & Co Consulting

    • Jul 2017 - May 2018
    • St. Catharines

    Manage client domain/SSL renewals, seo-audits, website re-design project scopes. Skills: html, Google Adwords, CMS (Wordpress), domain/ssl renewal platforms (GoDaddy, Moniker, Gandi).

• 

  Magnificent Tours - Niagara's Largest Tour Company

  • Niagara Falls

  • General Manager/Director Of Operations

    • Aug 2013 - Jul 2017
    • Niagara Falls

    Hired to: re-structure, re-brand, create and implement policies & procedures, find revenue growth potential, create and execute a marketing plan, manage HR for a staff of 24 (sales agents, concierge staff, tour drivers), customer service initiatives, reputation management, public relations, seek out strategic partnerships, create and maintain a strict operating budget, responsible for the R&M tracking on tour vehicles, financial analysis and reporting. I worked closely with hotel owners, sales/marketing teams, finance team, HR team, web developers/graphic designers, Niagara Parks Commission, MTO office, Niagara Falls Tourism and numerous outside business partners.Skills: digital marketing, web design, data analysis, research, brand development, copywriting, sharp verbal & written communication skills, tech-savvy, finance, critical thinking, creative problem solving, html, css, cms (Wordpress), event ticketing software (EZ Tix, GuestServe), email marketing platforms (Mail Chimp, Bronto, Tell'Em) Google Adwords, Google Analytics, micros, global payments, Marsha, expert knowledge of Microsoft products.

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  Niagara 21st Group, Inc.

  • Niagara Falls Canada

  • Marketing Manager / SEO Specialist

    • Sep 2002 - Aug 2013
    • Niagara Falls Canada

    Hired to: manage digital assets, website design/maintenance, SEO, SEM, PPC, blogging, social media, industry research and data analysis. In 2004 I was promoted to Internet Marketing Manager where I was overseeing a staff of marketing co-ordinators, web developers and graphic designers. In 2009 I was promoted to Marketing Manager. My role included: all of the digital marketing plus print/radio/tv advertising, budgeting, finance, marketing strategy. Skills: digital marketing, web design, data analysis, copywriting, sharp verbal & written communication skills, tech-savvy, budgeting, critical thinking, creative problem solving, html, css, CMS (Wordpress & others), email marketing platforms (Mail Chimp, Bronto, Tell'Em) Google Adwords, Google Analytics, expert knowledge of Microsoft products.