Bio
Experience
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Nasco Insurance Group
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Beirut HQ
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Head Group Corporate Communication
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May 2015 - May 2016
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Beirut HQ
Developing the Internal and External Communication (Contractual Agreement)
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United Arab Shipping Company Ltd.
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Dubai, United Arab Emirates
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Head Group Corporate Communication - BOD member UASAC Kuwait
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Oct 2008 - Jan 2014
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Dubai, United Arab Emirates
(Today Hapag Lloyd) Semi Governmental Company owned by six GCC shareholding states, UASC is ranked among the top 20 liners in the world offering global container transport services.Developed the Communication infrastructure to cater for the Group’s Internal and external Communication platforms. President and Executive Management announcements, Media Relations (local and international), Editing press releases and publications, Annual report and Communication material, revamping the Company’s entire Corporate Identity, conceiving OoB CSR initiatives, handling the Company’s Environment friendly initiatives (UASC Green initiative), managing the Company’s website and digital social media, developing the Company’s global Intranet to reinforce the inter-offices relations and the engagement of employees.BOD MEMBER ON UASC’S (UASAC) KUWAIT AGENCIES – MAY 11 - SEP 13As part of the UASC management team, appointed on Kuwait Agency Board of Directors.
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Omnicom Group
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Dubai, United Arab Emirates
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Regional Director Fuse
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Apr 2008 - Oct 2008
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Dubai, United Arab Emirates
Heading Fuse, a branded entertainment specialist Agency, sub-entity of Optimum Media Directions (OMD). Operating as a consulting and executive unit for branded content.The mission consisted of relationship building and management between Clients, Agencies, Media Buying Houses, Production Houses, Market Suppliers (TV channels, Event organizers, Celebrities, …).Developing media relations with TV broadcasters from around the region to facilitate brands’ integration in existing TV formats, conceiving completely new TV formats and intellectual properties funded by Fuse Clients. Producing content TV segments featuring engaging audiences activities, on-ground activations and events.
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Founder, Managing Director
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Jun 2005 - Apr 2008
FOUNDER AND BUSINESS DEVELOPER - BEIRUT, DUBAI, JORDAN, IRAQ (AUGUST 2005 – APRIL2008)Established, developed and managed a media house catering for multinational agencies’ mediabookings. Achieved exponential growth during first 2 years.Direct involvement in every aspect of the operation, including client and media relations, as well as recruitment, financial management, auditor relations, legalities, logistics, and business development.
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Head of Marketing
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2001 - 2003
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Account Manager
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1997 - 2001
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Education
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2021 - 2024Charisma University
Doctor of Philosophy - PhD, Frequency/sound effect in healing and influencing consumer behavior - "Auditory sensory stimulus". -
2017 - 2018American University of Culture & Education
MBA -
1993 - 1993Lebanese American University
Interior Design
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