Experience

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  InceptionXR

  • Product Marketing Manager

    • Aug 2021 - Present

    A B2B VR training simulation app designed for nurses and healthcare practitioners, aimed at improving the consistency and reliability of infection prevention behaviors through a series of medical procedures.Bookful is a leading AR book library for children, available as a Mobile & Web App. It utilizes AR and 3D animations to bring books to life, serving both B2C and B2B2C markets. Notable partners include AT&T, Oxford University Press, China Telecom, and more.- Developed and executed Go-To-Market plans and launched products and features, Collaborating with Product, Sales & CSM departments.- Conducted research to analyze competitors, assess market trends, and identify customer needs.- Developed sales enablement materials and messaging customized to multiple market categories and personas.- Led the launch of a new company website and collaborating with designers and developers, which significantly increased session duration and retention.- Boosted conversion rate by 25% through managing lead generation & growth campaigns, crafting user journeys, and automations across various channels.- Led collaborative product launches with international companies such as AT&T and Oxford University Press.- Promoted to the role of Product Manager while concurrently serving as Product Marketing Manager.

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  Kotev Tech

  • Product Marketing Manager

    • Oct 2020 - Sep 2021

    B2B SAAS digital archive and document management system, that efficiently organizes and categorizes documents within organizations. We specialize in providing software solutions for information management, document handling, archiving, and automation.- Created a unified company brand: positioning, design guide, language, and segment-targeted messaging. - Analyzed data reports from Google Analytics and social media, conducted A/B testing, and optimized it, resulting in a 30% increase in business inquiries. - Distilled and refined product messaging in campaigns and boosted SEO, resulting in an 18% reduction in website user churn. - Led the launch of a new company website by writing PRDs, conducting market and competitive research and collaborating with developers and designers.- Created marketing collateral for the company, including PPT presentations, brochures, and graphics.

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  VBox Communications

  • Product Marketing Manager

    • Oct 2020 - Sep 2021

    VBox Communications excels in Digital TV expertise, offering B2C products that deliver Live TV broadcasts to IP combined with OTT video streaming services. VBOX ensures a seamless and enhanced TV viewing experience.- Distilled Messaging, branding, and market positioning.- Hands-on Growth hacking and Lead gen: PPC, SEO, social media pages.- Created marketing collateral for the company

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  Israel Hayom ישראל היום

  • Israel

  • Marketing Operations & Project Manager

    • Aug 2018 - Oct 2020
    • Israel

    - Orchestrated events and conferences, managing messaging, media aspects, and logistics, resulting in a 30% increase in attendance and significant revenue growth.- Collaborated closely with cross-functional teams to ensure delivery on time and within budget constraints, overseeing product marketing lifecycles from A to Z.- Communicated partner needs to relevant stakeholders and took proactive steps to enhance the company's value and increase partner revenue.

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  Reichman University (IDC Herzliya)

  • Israel

  • Student Counselor

    • Aug 2019 - Aug 2020
    • Israel

    Counselor and mentor for incoming 1st year B.A. students at RRIS. Responsible for guiding international students in their acclimation process to both Israel and academically to university.

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  Israel Defense Forces

  • Educational Instructor

    • Sep 2014 - Sep 2016