Experience

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  Freelance

  • Freelance Brand Strategist & Illustrator

    • Feb 2020 - Present

    • Creating Brand Positioning, Visual Identities and providing Social Media Management for start ups and/or existing companies who are looking to strengthen their brands• Digital/print Illustration for both corporate and personal usage

  • Freelance Book Illustrator

    • Aug 2020 - Jul 2021

    • Easing the understanding of challenging topics through visual storytelling on the topic on the taking responsibilities on stewarding finances and having plans after your lifetime. The importance of writing a will, managing expectations and setting the right mindset about it.

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  Mustard

  • Brand Strategist

    • Jul 2021 - Dec 2022
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  Legend Art

  • Art/Creative Teacher & Studio Manager

    • Nov 2021 - Jul 2022

    • Oversee and manage daily operations of the studio.• Maintain current and accurate records according to company policy and SOP.• Supervise the team and work collaboratively on planning daily class schedules, teaching assignments, activities, and special programs.• Planning and development of...

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  Ikigai Interior Pte Ltd

  • Singapore

  • Freelance Branding Strategist & Designer

    • Jan 2021 - Oct 2021
    • Singapore

    • Identify and execution of the Brand Positioning, Brand Strategy, and Brand Identity to the new start-up.• Producing Social Media Campaigns and content aligned to the brand's vision and guidelines.• Conducting workshops in guiding ways to identity clients experiences with the brand, taking s...

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  Shiseido

  • Freelance Illustrator + Graphic Designer

    • Jun 2021 - Jul 2021

    Creation of Key visuals for Shiseido’s products for Welcia and Watsons online and offline use

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  Zhong Shen Hi-Tech Panel Pte Ltd

  • Freelance Social Media Manager

    • Feb 2021 - Jul 2021
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  Our Grandfather Story (OGS)

  • Freelance Illustrator

    • Sep 2020 - Dec 2020

    • Visual storytelling of real-life experiences by producing illustrations based on the script and style guide provided for Our Grandfather Story's social media platforms.

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  Creativeans

  • Singapore

  • Designer

    • Nov 2016 - Feb 2020
    • Singapore

    • Project management• Client facing and presentation• Perform in brand audit by doing market research, conducting interviews and collection of data• Involvement and guidance in team design thinking sessions and workshops • Identify and coming out with brand strategy and brand concept development•...

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  iFin Technology Pte Ltd

  • Singapore

  • Freelance Graphic Designer

    • Mar 2016 - Dec 2016
    • Singapore

    https://www.ifintech.com/ • Creation of visual elements for internal software and workspace especially for staffs with language barrier to understand the usages and will be able to navigate at ease with clearer visual language used internally.

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  CCM, Customade Costume and Merchandise Pte Ltd

  • Singapore

  • Intern Designer

    • Mar 2015 - May 2015
    • Singapore

    • Design costumes and mascots• Creation of product manual for client use• Photo editing/manipulating for company portfolio and online webstore• Design posters, notices and visual for social media• Fitting and modeling costumes and mascots• Ensure the quality of customised costumes and mascots• Se...

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  Miko, IDC Trading Pte Ltd

  • Singapore

  • Part Time Graphic Designer and Promoter

    • Dec 2011 - Mar 2014
    • Singapore

    • Design Products and Packaging• Design visuals for products information and instructions• Design Posters• Photo Editor/ Manipulator• Shop Promoter• Ensuring adequate stock level and daily operation• Training new staffs• Setting up and managing road shows