Experience

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  Keurig Dr Pepper Inc.

  • Boston, Massachusetts, United States

  • President, Group

    • Jan 2020 - Present
    • Boston, Massachusetts, United States

    Responsible for divisions generating USD 6.2 Billion in revenue and USD 1.98 Billion EBITDA with 12,400 employees is Coffee/Hot Beverages BU, Appliances Business Unit and International Business Unit operating full beverage portfolio in USA, Canada, Latin America and Europe. Responsible for develo...

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  Grupo Lala

  • Mexico City Area, Mexico

  • CEO and President

    • Sep 2018 - Jan 2020
    • Mexico City Area, Mexico

    Global CEO of Grupo Lala, leading Pan-American dairy company with revenues of USD 3Billion, 38,000 direct employees, 7,000 owned refrigerated distribution routes and serving more than 580,000 DSD outlets. Envisioned, designed and created new company strategic plan “From Dairy to Nutrition” which ...

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  Anheuser-Busch InBev

  • CEO Grupo Modelo - President Middle Americas

    • Oct 2016 - Sep 2018

    C-suite member of ABInbev as President Middle Americas and CEO Grupo Modelo based in the City of Mexico, managing the region's operations of beer and soft drinks for ABInBev.Leading the most premium and valuable beer brand in the world, Corona. With pride in its origins of only being produced in Mexico and managing the exports logistics to more than 150 countries around the world. Its heritage and extrinsic benefits positioning of “beach in a bottle” has enabled a price premium with 10 year CARG of 8% growth in volume and 22% in value. Making Corona an $8 billion brand and selling 20 million hectoliters a year.Also responsible for the Middle Americas Zone that comprises USD 5.5b in yearly revenue, USD 2.1b in EBITDA, 36,000 direct employees, 70 million hectoliters production and commercialization of beer and soft drinks under licensed Coca Cola bottler agreement in Central American countries.

  • Chairman and CEO - SABMiller South Africa

    • Jan 2013 - Dec 2016

    Managing SABMiller’s emblematic operation and considered “mother ship” of the group. Chairman since July 2014. Sales of USD 3.5b per year, 7,500 direct employees and more than 28 million hectoliters production and commercialization of beer and flavored alcoholic beverages.

  • CEO Backus & Johnston SAA - SABMiller Peru

    • Jan 2012 - Dec 2012

    Managing SABMiller’s 5th most important operation by EBITA level and Peru’s largest beverage company. Production and commercialization of beer, malts, soft drinks and packaged waters.

  • President Cervecería Hondureña S.A. - SABMiller Honduras

    • Jan 2009 - Jan 2012

    Responsible for the 9th most profitable operation of SABMiller world wide by EBITA level, producing and commercializing beer and Coca-Cola brands.

  • Marketing Vice President, Bavaria SA - SABMiller Colombia

    • Jun 2006 - Jan 2009

    Responsible for the company’s strategy, development of beverage categories, competitive landscape definition, creating and nurturing brands, embedding a brand led consumer facing organization in order to generate more than U$2.2 Billion in sales per year.

  • Commercial Vice President, Bavaria SA - SABMiller Colombia

    • Sep 2003 - May 2006

    Responsible for beer, malts, water and juices top line growth for Colombia’s leading beverage company, selling more than 23 million Hectoliters through 365,000 points of sale nation wide.

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  América Móvil, Comcel SA

  • Mexico
  • Telecommunications
  • 700 & Above Employee

  • Marketing and Sales Vice President

    • Jun 1998 - Sep 2003

    Responsible for Colombia’s leading cellular operator commercial revenue streamwith 70% market share and generating more than U$1.7 billion per year.

  • Marketing Vice President

    • Mar 1997 - Jun 1998

    Strategic business development and Trade Marketing implementation for occasion based channel segmentation. Group wise benchmark of Excellence in Execution for differentiated value propositions to retailers, customers and consumers needs.

  • Marketing Director

    • May 1996 - Mar 1997

    Responsible for developing the brand that 15 years later is still a generic for cellular phones/service in the country and a Colombian icon. RevenueManagement development thru product/plans optimization and scientific modeling for maximizing profit.

  • Sales Manager

    • Oct 1993 - May 1996

    Several positions since entering the group from Marketing Events and Services to Regional Sales Manager. Definition, implementation and development of the distribution network and sales in more than 2,100 outlets in Bogotá (32% of revenue).

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  A.T. Kearney, (McKinsey & Co spin-off)

  • Düsseldorf y alrededores, Alemania

  • Consultancy in Düsseldorf, Germany

    • Aug 1993 - Nov 1993
    • Düsseldorf y alrededores, Alemania

    Basic entry level support team member working on projects with several European teams in diverse industries.