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Bio

Master in Strategic Marketing, expert in planning, structuring and developing creative digital marketing strategies, digital and face-to-face events, paid campaigns, lead generation, as well as web analytics. Creative, dynamic and competent to work in teams and with clients. Passionate about growth and brand generation. Highly adaptable with writing, analytical, and problem-solving skills, and experience in diverse corporate settings including education, sports, events, retail, and services. Husband and father. Love art, architecture and design

Experience

    • Marketing Director
      • Jun 2025 - Present
      • Orlando, Florida, United States

      Target: As Marketing Director at Sekou Clarke Law Group, I lead the firm's overall marketing strategy and execution, overseeing brand positioning, digital growth, and client acquisition initiatives across multiple practice areas. My focus is on building a strong, recognizable brand presence through data-driven campaigns, creative storytelling, and performance optimization that directly support business growth and client engagement. In parallel, I collaborate with Auctus Marketing Partners as a strategic marketing lead, contributing to the design and implementation of integrated marketing campaigns for clients in the legal and healthcare sectors. This dual role allows me to combine strategic insight with operational leadership, ensuring consistency, innovation, and measurable impact across both brands.

      Strategic Focus Areas: Implemented a comprehensive digital marketing strategy for Sekou Clarke Law Group, increasing the firm's visibility across search engines and social media within the first few months.

      Developed a new lead generation approach through targeted Meta Ads and Google Ads campaigns, achieving an initial rise in qualified prospect acquisition.

      Organized and optimized brand communication and design processes, ensuring visual consistency and a unified tone across all firm channels.

      Strengthened collaboration between Sekou Clarke Law Group and Auctus Marketing Partners, integrating analytical and execution frameworks that improved campaign efficiency.

      Initiated the creation of a performance measurement dashboard (KPI system) to evaluate marketing results and support strategic decision-making.

  • Sonepar Colombia
    • Bogotá, Colombia
    • Director of Communications, Events and Digital Marketing
      • Oct 2021 - Jun 2025
      • Bogotá, Colombia

      Target: Development, planning and execution of the Marketing Plan for the brands and the company, generating ROI. Development, administration and evolution of digital sales channels. Development of new digital points of sale. Relationship with brands for the development of strategies. Organization and development of in-person and virtual events at national and regional level. Creation and execution of internal and external communications. Generation of quality leads. Generate brand recognition. Monitor and generate reports with KPIs. Outstanding achievements: Development, planning and execution of the Marketing Plan for 24 Manufacturer Brands. Management of budgets of more than USD250.000 per year for the execution of Campaigns. Execution of in-person and face-to-face events generating sales growth of 14%. Ecommerce sales growth of 5%. Development of an external communications program improving customer relations.

    • Colombia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Commercial and Marketing Coordinator
      • Nov 2019 - Oct 2021
      • Bogotá, Colombia

      Target: Lead sales and marketing strategies. Execute the digital marketing strategy, with web analytics and landings, paid campaigns, email marketing campaigns, content creation on social networks. Organize and develop virtual events, such as webinars and conferences, coordinating invitations, platform, public relations and marketing with data collection and analysis. Develop virtual events that provide ROI while providing an engaging digital experience for attendees. Generation of leads and conducting effective negotiations to increase sales. Generate brand recognition. Monitor and generate reports with KPIs. Execution of internal and external communication. Outstanding achievements: Implementation of a work plan for the integration of the departments, 80% applied.

  • TITAN SPORTS COLOMBIA
    • Bogotá, Colombia
    • Marketing Coordinator
      • Sep 2017 - Oct 2019
      • Bogotá, Colombia

      Target: Structuring the marketing department, opening new negotiations for our most important client (Nairo Quintana), development and assembly of mass sporting events, development and execution of marketing strategies for mass events. Outstanding achievements: Management of the Nairo Quintana account, negotiation with 2 new brands for campaign development. Search and negotiation with 5 brands to sponsor the events. Search and negotiation with 15 suppliers to carry out a massive event. Administration and budget management of more than U$350.000 for the realization of massive events. Development of the digital Marketing plan for the events, website, social networks, administration of the schedule, achieving a massive participation of 2,000 participants in the flagship event.

Education

  • 2013 - 2014
    Domus Academy, Milan, Italy
    Master in Strategic Marketing, Strategic Marketing
  • 2009 - 2009
    University Jorge Tadeo Lozano, Bogotá Colombia
    Industrial Designer, Industrial Design
  • 2019 - 2019
    Bogotá Colombia
    Digital Marketing Course, Digital Marketing

Services

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