Bio
Credentials
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Growth Marketing
Universidad EANAug, 2021- Apr, 2026 -
Building and Maturing Your CX Program
Qualtrics XM InstituteJun, 2021- Apr, 2026 -
Design Thinking: Innovación Centrada en las Personas
Universidad EANJun, 2021- Apr, 2026 -
Experience Management Foundations
Qualtrics XM InstituteJun, 2021- Apr, 2026 -
Project Management Professional PMP® 5.0
Project Management InstituteNov, 2015- Apr, 2026 -
EF SET English Certificate (C2 Proficient)
EF Standard English Test (EF SET) -
EFSET English Certificate - Proficient (CEFR C2)
EF Education First
Experience
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Spain
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IT Services and IT Consulting
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300 - 400 Employee
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Sales Development Team Lead
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Jun 2024 - Present
Hire, coach, and lead our LATAM Sales Development Representative team.Develop the sales, product, and industry skills of each team member.Collaborate closely with the Country Manager to ensure alignment and achievement of targets.Motivate team members and provide regular reports on team and individual performance.Continuously improve team productivity and efficiency by identifying learning and coaching opportunities.Stay updated with product training and understand the business value and product vision.Monitor daily activity and performance using a data-driven approach to enhance individual knowledge.
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Account Executive
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Nov 2023 - Jun 2024
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La Haus
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Medellín, Antioquia, Colombia
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Key Account Manager
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Aug 2021 - Nov 2023
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Medellín, Antioquia, Colombia
Established and maintained strong, trust-based client relationships, ensuring client satisfaction and commitment.Achieved a remarkable 300% increase in revenue for one of the region's largest real estate developers, through strategic account management and tailored solutions.Developed tailored solutions to address complex needs of large corporations, ensuring their satisfaction and fostering long-term partnerships.
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Account Executive
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Feb 2016 - Aug 2021
Led the sales process for major clients in different industries, nurturing C-level relationships to drive revenue growth.Developed tailored solutions to address complex needs of large corporations, ensuring their satisfaction and fostering long-term partnerships.Demonstrated deep industry knowledge and expertise in the oil and gas sector, allowing for the identification of growth opportunities and tailored solutions.
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Groupon
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Medellín, Antioquia, Colombia
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Account Representative Hunter Role
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Dec 2014 - Jan 2016
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Medellín, Antioquia, Colombia
Successfully negotiated one of the most impactful deals in the region, generating over $40,000 USD in revenue within a month, exceeding the goal by an impressive 450%.Build and maintain strong client relationships, ensuring satisfaction and retention.Provide client support, resolve concerns, and collaborate to optimize Groupon campaigns for client success.
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Spain
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Business Solutions Analyst
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May 2013 - Dec 2014
Conducted in-depth analysis of client needs, collaborating with stakeholders to define project scope and objectives.Designed tailored business solutions and created comprehensive proposals with cost estimates and implementation strategies.Acted as a liaison between technical and non-technical parties, ensuring clear communication and alignment throughout the proposal development process.
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CAU Analyst
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Aug 2012 - May 2013
Led the design and deployment of a comprehensive KPI tracking platform, ensuring data accuracy and real-time monitoring.Generated and presented reports to C-level executives, offering actionable insights and strategic recommendations based on KPI data.Acted as a primary contact between the company and clients, facilitating communication and alignment, while integrating feedback for continuous improvement of KPI solutions.
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Performance Technician
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Apr 2012 - Aug 2012
Coordinate the implementation and integration of new operations, including hardware, software, and network components, ensuring seamless functionality and alignment with existing systems.Diagnose and resolve performance issues and bottlenecks in systems, networks, and applications to maintain optimal functionality and minimize downtime.
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Team leader
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Sep 2011 - Apr 2012
Managed and developed a 17-member team, providing guidance and fostering professional growth.Maintained a Net Promoter Score (NPS) over 90% by addressing client needs and improving service. Strategically led the team to consistently surpass sales quotas by over 140% through effective strategies and motivation.
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Education
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2006 - 2012Universidad Nacional de Colombia
Bachelor of Engineering (B.E.), Industrial Engineering -
2017 - 2017Universidad EAFIT
Especialización En Gerencia de Negocios Internacionales, International Business -
2015 -IAB Spain
Digital Marketing -
2014 -Politécnico de Colombia
Diplomado en Gerencia de Mercadeo -
2010 - 2011King Street College
Suggested Services
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Industry Focus. “IT Services and IT Consulting”
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