Experience

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  College for Creative Studies

  • Adjunct Faculty, Department of Advertising

    • Jan 2010 - Present

    Teach Advertising classes in digital media, marketing, social media. Also teach art history (Modern Design).

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  Evans Media + Design Group

  • Principal

    • 2002 - Present

    Develop and manage consumer based brand strategy and execution across multiple media platforms for local and national clients. Noted expertise in data analytics, brand insight, digital and social media, identification of target audience. Media relations, crisis communications, special events, int...

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  Media Bistro

  • Detroit Host

    • 2007 - 2017

    One of three Detroit Hosts for Media Bistro, a NYC based organization for media professionals in journalism, on-line content, book publishing, TV, radio, PR, graphic design, photography, and advertising.

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  Michigan State University

  • Adjunct Faculty, Department of Advertising, PR & Retailing

    • 2005 - 2007

    Taught both undergraduate and graduate level classes in Advertising.

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  Young & Rubicam

  • Manager, Public Relations

    • 2001 - 2002

    Oversaw Marketing and PR for client The Coleman Company. Media relations (consumer and trade) and brand/product promotions. Developed an international program to celebrate Coleman's centennial anniversary.

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  Foote, Cone & Belding

  • Account Manager

    • 1999 - 2001

    Strategic brand promotions for clients The Coleman Company and Chrysler Jeep.

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  Weber Shandwick

  • Group Manager

    • 1996 - 1999

    Developed and implemented consumer-marketing communications for Kraft Foods and the "Milk Mustache" campaign. Oversaw one of the most successful product launches in Kraft Food's history, DiGiorno Pizza, which quickly climbed to the top of the frozen pizza category. Oversaw Velveeta ...

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  Cushman/Amberg Communications

  • Account Supervisor

    • 1996 - 1997

    Managed client accounts ranging from retail/ industrial to consumer products. Created strategic integrated marketing plans that drew on extensive media relations (local, national and trade media). Coordinated special events; creative writing for press kits, new business, etc.

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  Environment Canada

  • Communications Officer

    • 1993 - 1996

    Media relations and crisis communications for the office of the Deputy Prime Minister. Provided counsel for senior management in planning and administering public relations/marketing/advertising strategies. Selected to chair an international committee that markets one of Canada's premier envi...

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  Canadian Heritage

  • Public Affairs Officer

    • 1992 - 1993

    Highlights included overseeing the Department's role in the reopening of the Art Gallery of Ontario's launch party for 5,000 people and formulating communications strategies.

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  Atlantic Canada Opportunities Agency (ACOA)

  • Department/Research Assistant

    • 1989 - 1992

    Worked in the Communications and Business Development Departments.