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Experience

    • Assistant Vice President for Business Development
      • Feb 2024 - Present
      • Philippines

      1. Lead Advertising teams for One Mega Group Inc and Modern Media Group Inc.2. Design and execute innovative marketing and sales strategies.3. Develop and implement sales initiatives to foster collaborations with clients.4. Build and maintain strong relationships with existing and new clients.5. Approve critical documents. 6. Forecast business per company to support strategic planning.7. Represent Advertising in Mancomm meetings, contributing to cross-functional decision-making.8. Ensure adherence to company policies.9. Facilitate goal-setting discussions and performance evaluations, integrating a comprehensive succession plan.10. Promote a culture of excellence, innovation, and integrity within the organization.

  • Digistar PH
    • Philippines
    • Co Founder and Managing Partner
      • Jun 2018 - Present
      • Philippines

    • Philippines
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Head of Business Development
      • Mar 2023 - Feb 2024

      1. Identified and develop new business opportunities 2. Conducted industry and market research 3. Develop business plans 4. Identifying potential partners and clients 5. Building and managing relationships6. Negotiating deals and be able to identify win-win solutions 7. Creating and managing budgets for business development efforts as well as p&l per project 8. Providing leadership to (3) Key Accounts Managers (7) Accounts Managers (4) Accounts Executives who are all members of my team 9. Setting KPIs, monitoring progress and identifying areas for improvement 10. Represent Advertising Department in ManCom meetings

    • Sales Director
      • Jul 2021 - Mar 2023

      *Set overall strategies to reach monthly and annual quota across all platforms (print, digital and on ground events) *Oversees daily sales activity, meets major clients, draws up sales reports, designs new and more effective sales strategies *Locates Opportunities to expand client database *Works to foster lasting relationships with clients *Set goal setting per staff *Training and mentoring for (8) account managers *Spearheads all sales activity (sales kick off, trade launch, roadshows, etc. )*Prepare all documents needed for the department to run smoothly*Ensure complete manpower of sales workforce at all times *Anticipates and troubleshoots possible problems

    • Digital Sales Manager
      • Dec 2018 - Jul 2021

      *Responsible for driving online advertising revenue*Overseeing digital advertising campaigns, analyzing performance metrics, and staying informed about industry trends*Assisted Sales Director in development of sales strategy *Analyzed Advertising needs and developed appropriate plans and packages *Collaborated with advertising agencies and direct clients in the conceptualisation, planning and implementation of marketing campaigns that would benefit the product/brand. *Created training plan and skill enhancement for (4) account executives who are all members of my team

    • Key Account Manager
      • Jul 2012 - Nov 2018

      *Responsible in obtaining sales for different business platforms of the company such as print, digital, events and TV of assigned magazines titles of Mega Publishing.*Handles the procurement of sales leads, product presentation & account servicing.*Ensures that all documents relative to advertising placements are complete and satisfactorily executed.One MEGA Group (OMG) is at the forefront of the media industry as the company continues to push the boundaries of print and beyond . Exploring endless possibilities, delivering the best of local and international lifestyle and design trends to a discerning market, its potent mixture of innovation and excellence has resulted in entertaining and socially responsible homegrown media brands that positively influence the lifestyle of Filipino society.

    • Account Manager
      • Apr 2009 - Jun 2012

      Account ManagerComfort Ads Inc, Park Ads Inc, Ad Quarters IncApril 2009 – June 2012 (3 years 3 months)•Primary business contact for the client and is responsible for client satisfaction.•Consistently provides excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality.•Building relationships with clients to encourage new and repeat business opportunities.•Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue. •Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met. •Ensures that client issues are dealt with in an efficient manner•Owns the contract and contract renewals for new work for an existing client. •Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project. •Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable. •Aware and in pursuit of opportunities for account growth and new business.•Communicates the client's goals and represent the client's interests to the team. •Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations. •Understanding of company capabilities and service, and effectively communicates all offerings to the client. •Reports to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis. •Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.•Work with the team in crafting compelling marketing presentations

Education

  • 2005 - 2009
    Miriam College
    Bachelor of Science (BS), Mass Communication/Media Studies

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