Experience

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  Key Media

  • Managing Editor, SEO

    • Sep 2022 - Present

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  ITFO Communications, Inc

  • Project Manager, Communications

    • Mar 2021 - Aug 2022

    Primary role is as the interface between the client and ITFO. The clients are C-suite executives at Fortune 500-level companies. Responsibilities include: -Identifying needs and delivering results on time and on budget-Maintaining excellent relationships with clients and colleagues. -Working with clients to develop strategic programs and projects that provide innovative and effective communication solutions-Delivering results across a wide variety of communication, marketing and content platforms, including: advertising campaigns, direct and/or digital marketing programs, and other programs as identified.

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  Pacific Research Alliance, Inc.

  • Vancouver, British Columbia, Canada

  • Marketing Consultant

    • Jul 2020 - Aug 2020
    • Vancouver, British Columbia, Canada

    This brief consulting role helped the company establish plans for online and offline marketing, including:- Ground-up research for the company's SEO plan.- Crafted a 10-page document for the entire marketing plan.- Wireframed a new website build as directed by SEO plan.- Compiled spreadsheets for influencer outreach plans, thousands of lines in total.- Worked with developers to learn new technology and their application to better convey product features to audiences in both B2B and B2C contexts.

• 

  Sky Global

  • Vancouver, British Columbia, Canada

  • Senior Content Marketer

    • Jul 2019 - May 2020
    • Vancouver, British Columbia, Canada

    Involved in all content generation for their online security and encryption products. This included building websites for new products from scratch in a cross-department setting, creating learning material for both distributors and customers, and writing blogs, ebooks, whitepapers, newsletters, and articles.This was a senior role which also involved guiding junior marketers through both their own projects and projects which we were directly collaborating on.Other duties as they come along included:- Brainstorming branding ideas- Creating images using Photoshop and Adobe Illustrator- Editing a wide variety of content- Having meetings with the product departments- Doing influencer outreach- Conducting a very basic social media plan- Consult on ad development for Facebook, LinkedIn and videoThe role had constant new challenges thrown at me nearly daily, and I saw it as a great reward to be trusted to help on such a wide variety of tasks.

• 

  Miolay

  • Remote

  • Managing Editor

    • Oct 2016 - Aug 2019
    • Remote

    Managed a team of four writers. Assigned their duties, edited their work, and distributed it to the intended audience. Coordinated with company-wide departments on email marketing, SEO, social media, and UX/UI. Frequently set goals to motivate my team in terms of content quality/speed, while keeping them engaged with fun activities.As a team, our goal was to improve sales via SEO-based marketing. This grew upon my previous position doing this solo for the same company, and we maintained a high rank for many key terms on Google. Organic clicks and sales grew during this time.Built the vast majority of the content on the VPN-focused site BestVPNProvider.co myself during this time, leading to me increasing my voice in the industry and establishing many key contacts.

• 

  Miolay

  • Remote

  • Content Marketer and SEO Specialist

    • Mar 2013 - Aug 2016
    • Remote

    Wrote articles on social media marketing, with online security and privacy also covered. Primary focus was on creating content geared towards SEO to drive ROI through links and calls to action. This period of my career saw the company consistently rank on the first page of Google for the exact keywords targeted by management. The primary reason for this was the work done on building links both internally and externally, with social sharing being another key metric for organic traffic.Secondary role was brand outreach. Built relationships with 300+ domains for white hat link building.

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  Freelance

  • Worldwide

  • Freelance Writer

    • Feb 2010 - Aug 2016
    • Worldwide

    Wrote content on a wide range of subjects for an even more eclectic collection of clients, with SEO practices seeping into everything written. Primary focus was on writing social media related topics, with the field of online security being a specialty.Other interesting fields written about included:- Car culture and automobile repair- The music industry, including music reviews and articles about instruments- Sexual health and sexuality- Internet technologies and apps- Senior issues- Home decor and furnitureWrote a few scripts for commercials which were highly rated by clients, but ultimately scrapped due to budget reasons. Specialization was in silly, slapstick content - the type which is prone to going viral while still conveying important brand messaging.

• 

  WSI Milton

  • Remote

  • SEO Content Writer

    • May 2012 - Jan 2013
    • Remote

    Main responsibilities were ghost writing articles for SEO purposes, writing blogs for corporate websites, and building copy for webpages. Articles were written with researched keywords and eye catching metadata. Great care was taken in building quality writing to ensure that engaging content was provided to their clients.WSI OMS in Johannesburg, and Think WSI, also had me ghostwrite articles for their own website blogs. The postings were about specific SEO concepts and ideas.Think WSI and I also worked on a country-wide advertising campaign for a yearly event. I helped brainstorm ideas, proofread content, and write the dialogue for a video commercial script.

• 

  Simply Computing

  • Inventory Expert

    • Nov 2011 - Dec 2012

    Job had heavy data entry requirements as all stock received, shipped, and regularly counted during inventory went through this position. Regular and precise communication with other locations requesting stock was vital to success. Also wrote articles for the Simply Computing blog on a freelance basis.

  • Blog Writer

    • May 2012 - Nov 2012

    I wrote and edited blog articles for inclusion on the company website. Topics ranged from technical discussion of the Apple products sold, to practical discussion of applications, to interviews with local entrepreneurs talking about how they used the products offered by Simply Computing.

• 

  Vancouver Whitecaps FC

  • Game Day Media Liaison, Writer

    • Feb 2012 - Nov 2012

    A volunteer position that involved assisting local media with game day needs, as well as conducting post match interviews with players and coaches that I transcribed for distribution to the media. Articles written for the Whitecaps were published in the Match Day Program distributed at home games, and on the internet.

• 

  CheckPoint Theatre Company

  • Vancouver, Canada

  • Press Relations Officer

    • Jul 2011 - Nov 2011
    • Vancouver, Canada

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  Beyond Robson

  • Vancouver, British Columbia, Canada

  • Freelance Journalist

    • Jun 2010 - Sep 2010
    • Vancouver, British Columbia, Canada

    Defunct hyper-local new source, subsidiary of blogTO. Content written for them was focused on controversial issues such as drug use, homelessness, and domestic abuse. Personally conducted interviews which lead to articles.