Experience

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  KOHO

  • Canada
  • Financial Services
  • 200 - 300 Employee

  • Analytics Engineer

    • Jul 2023 - Present

  • Data Analyst

    • Aug 2022 - Jul 2023

• 

  The Royal Conservatory of Music

  • Manager, Customer Analytics

    • Jan 2020 - Jul 2022

    *Data SME providing recommendations on best practices to senior leadership*Gather and analyse data from the RCM’s various lines of business to provide recommendations on marketing tactics and analysis of campaign performance*Forecast performance of new products to guide pricing and marketing strategies*Streamline the reporting process and develop new reports*Analyse quantitative and qualitative survey results including Net Promoter Score and provide recommendations to senior leadership based on these analyses*Respond to ad hoc data requests from senior leadership*Develop new processes to ensure ongoing access to critical data*Audit SQL queries to ensure accuracy*Develop new briefs and workflows to improve efficiency of campaign preparation and reporting

• 

  Points

  • Canada
  • Technology, Information and Internet
  • 400 - 500 Employee

  • Specialist, Partner Marketing

    • May 2019 - Dec 2019

    *Developed and executed promotional campaigns aimed at driving sales and re-engaging high value customers*Worked with internal and external stakeholders to develop new promotional tactics*Advised on testing strategies, audience targeting, and marketing initiatives to optimize promotion performance.

  • Marketing Data Analyst

    • Oct 2016 - May 2019

    *Provided recommendations to improve performance by gather and analysing sales data.*Responded to ad hoc requests for analysis based on internal and external information sources. *Segmented and analyzed customer behaviour to support business objectives*Developed and deployed dashboards and reports.*Utilized Google Analytics and Google Tag Manager to optimize the performance of Points products.

• 

  Deloitte Canada

  • Toronto, Canada Area

  • Business Research Analyst

    • Aug 2011 - Oct 2016
    • Toronto, Canada Area

    *Provided reference services to firm employees, utilizing various databases, including FP Infomart, Factiva, Capital IQ, Bloomberg, Reuters Eikon, and Lexis-Nexis. *Explored methods for implementing dashboards to allow faster delivery of information from various sources. *Provided individualized training sessions on utilizing various library resources. *Produced sector-specific newsletters on weekly/monthly bases for firm members; monitored developments in these sectors to ensure newsletters provide accurate and relevant information. *Catalogued newly-received library resources. *Maintained inventory control of the print serials collection; liaised between library and serials vendors; facilitated renewals with an eye to cost-effectiveness.

• 

  Ernst & Young

  • Associate, Quality & Risk Management

    • Jun 2011 - Aug 2011

• 

  Nipissing University

  • Serials Technician

    • Sep 2010 - Apr 2011

    *Updated and maintained the library’s electronic journal collection (integrity checks, proxy server testing, generating links via SFX). *Received and routed new periodicals to the appropriate recipient/location within library. *Utilized SIRSI Symphony’s Serials Module to update serials holding records/MARC records. *Liaison between library and serial vendors. *Instructed students in effectively utilizing the library’s resources, including RACER, RefWorks, and Blackboard. *Assisted in collection development.

• 

  Fasken Martineau DuMoulin

  • Records Management Technician

    • Oct 2008 - Aug 2010

    *Facilitated archive retrieval requests for firm staff, utilizing both current e-database and legacy systems. *Fulfilled research requests and provided summaries of the search results. *Provided a supervisory role during company-wide move, to ensure the accuracy of internal filing systems; duties included providing and fulfilling a timeline of deliverable tasks, delegating assignments, and working with legal staff on organization.

• 

  Toronto Public Library

  • Browsery Desk Reference Librarian

    • Sep 2008 - Jan 2009

    *Provided information services to library patrons via Symphony ILS and various electronic databases*Drew upon knowledge of the libraries' electronic and print resources to help patrons source and select relevant print and electronic resources.*Taught library patrons how to use computer systems and library resources*Promoted appropriate library services and programs to patrons

• 

  The Trek Store: Toronto

  • Database Administrator

    • Jan 2007 - Sep 2008

    *Implemented a new Point of Sale system, work-order management, and customer database on a multi-computer network*Worked with software vendor, providing feedback on computer system and solving issues.*Evaluated performance of computer system and suggested improvements before the system was implemented in other Trek Store locations in Ontario*Created and implemented an orientation program in use of new computer system and ensured understanding and adoption of new procedures by all staff and managers*Troubleshot computer system - anticipating issues and implementing solutions*Generated custom reports via SQL for owner and managers*Ensured inventory counts and pricing accuracy

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  University of Toronto

  • Archives Assistant

    • Dec 2006 - Aug 2007

    *Organized and catalogued academic files*Assisted in inventory of College property*Supervised maintenance on College artifacts