Bio
Experience
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LOOP Mission
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Toronto, Ontario, Canada
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Business Development Representative
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Jun 2021 - Present
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Toronto, Ontario, Canada
Territory Account Manager: build a book of business from scratch by prospecting and cold-calling (expanding Toronto reach of Loop by over a factor of four); create grassroots brand visibility and loyalty through direct engagement of smart business owners; manage relationships with dozens of retailers across Ontario; proactively pursuing the development and execution of strategic account plans.Field Merchandising Representative: conduct daily field audits of major chain retail partners across Ontario to ensure compliance of stock-keeping-unit listings and accessible merchandising to the general public; develop relationships with category managers and location purchasers; training junior Loop representatives on best practices in customer success and supporting them with industry knowledge.Local Distribution Dispatcher: facilitate the delivery of products weekly by ensuring Loop delivery drivers are prepared via consistent and agile communication including recruitment and training of new drivers; maintain inventory accurately to ensure orders are met without disruption.
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Canadian Craft Tours
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Toronto, Ontario, Canada
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Brewery Tour Guide Toronto
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Sep 2018 - Present
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Toronto, Ontario, Canada
Providing a unique tour experience for groups of up to 40 people at breweries across the GTA, ensuring the safety of guests, and responding to inquiries with a focus on consumer literacy and advocacy including quality, styles, sensation, and history.Building relationships with breweries and their staff to best showcase their brand and establish new partners to diversify customer experience.Lead the brand through a change of ownership and to pivot the tour experience to virtual during the pandemic while maintaining the same quality of entertainment.
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Glacier Media Group
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Toronto, Canada Area
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Advertising Sales Representative & Parnerships
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Aug 2019 - Aug 2021
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Toronto, Canada Area
Frontline B2B sales lead via phone and email across the Ontario craft beer community to help clients do outreach and distribute their products to customers both locally and provincially under strict publishing deadlines.Strategic Community development to raise awareness of small to medium-sized businesses such as breweries, restaurants, tourism agencies, event organizers, and more while forging direct relationships.
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Henderson Brewing Company
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Toronto, Ontario, Canada
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Sales Representative, Bar & Retail
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Jun 2017 - Mar 2021
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Toronto, Ontario, Canada
B2B sales representative for western Ontario primarily with LCBOMaintaining accurate and timely records via Dig This Data, LCBO.com, and Excel for immediate communications with sales support and team members of other territories
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LCBO
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Toronto, Ontario, Canada
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Customer Service Representative
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Aug 2018 - Aug 2020
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Toronto, Ontario, Canada
Improved and maintained inventory and merchandising of the large and diverse beer category to improve customer experience amidst constantly changing portfoliosLead and hosted customer-facing tastings for disseminating brand awareness in a strictly set time frame, responded to product inquiries, and reported to district manager with sales, photographs, and detailed customer feedback
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Beau's All Natural Brewing Company
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Toronto, Canada Area
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Brand Ambassador & Activations
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Apr 2016 - Jul 2017
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Toronto, Canada Area
Coordinated experiential marketing initiatives at all sales outlets, LCBO, TBS, bars, restaurants, and grocery for disseminating brand awareness to both staff and customers.Set up and vended at large-scale promotional events and beer festivals (Toronto Festival of Beer, Taste of Toronto, etc).
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Teaching Assistant Program in France USA
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Région de Limoges, France
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English Language Teacher
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Sep 2016 - May 2017
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Région de Limoges, France
Managed and taught classrooms of 15-30 students Prepared individual lessons for students with special needs to achieve radical improvement
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VAMS Culture
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Toronto, Ontario, Canada
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Sales Representative & Assistant Brewer
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Apr 2015 - Sep 2016
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Toronto, Ontario, Canada
Coordinated production and distribution team (craft soda)Managed and negotiated with keystone accounts throughout the GTAFacilitated product tastings at trade shows as primary source of consumer engagementConducted standardized product testing maintaining QA standards
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Sales & Bar Tender
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Mar 2016 - Aug 2016
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Patient Advocate & Reimbursement Specialist
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Aug 2015 - Jan 2016
Advocated for patients to insurance supplier through inbound and outbound channelsCoordinated patient’s pharmaceuticals and negotiated financing optionsUpdated and communicated EHR and EMR records while maintaining accurate invoices
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Product Development Coordinator
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Jun 2010 - Aug 2015
Managed and negotiated existing accounts and prospecting new onesCoordinated a production and distribution team to meet daily and weekly key performance indicators while maintaining invoicesOptimized supply chain to maximize efficiency to achieve monetary weekly savingsDesigned new products in response to market trends including attending trade events
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Customer Service Representative
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May 2008 - Apr 2015
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Barista & Line Cook
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Sep 2013 - Sep 2014
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Volunteer Coordinator
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Sep 2010 - May 2012
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Education
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2010 - 2014Trent University
B.A. (HONS) Environmental & Reasource Science and Cultural Studies, Specialization in Sustainable Agriculture and Food Systems
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