Okay, let’s tackle this. So Matthew Herling has a CFA certification, which is a well-respected credential in the finance industry. He also has skills like data analysis, research, and public speaking, which are valuable in finance. Location is New York, which is a hub for finance. According to CFA Institute salary surveys, entry-level CFA charterholders can expect to earn around $80,000–$120,000 per year. More experienced professionals with similar skills can earn upwards of $150,000–$250,000. Considering his certification and skills, I estimate Matthew could charge around $125 per hour, on the lower end of the range, but still reflecting his value as a finance professional.