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Matthew Broughton is a seasoned creative professional with a strong background in art direction, brand development, and digital strategy. He has held various leadership positions, including Head of Creative at TMP Worldwide UK and Creative Director at McCann Health. Matthew has also worked as a freelance art director and designer, providing services to multiple agencies and clients. He holds a BSc Hons degree in Psychology from Goldsmiths, University of London.

Experience

    • United Kingdom
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Head of Creative
      • Oct 2022 - Present

    • Creative Director
      • Jul 2013 - Nov 2022

  • Self-Employed
    • London, United Kingdom
    • Freelance Art Director
      • Nov 2012 - Mar 2013
      • London, United Kingdom

    • Deputy Creative Director
      • May 2011 - Nov 2012

      Project experience: agency website development; agency campaign development; global brand development; multi-indication brand development; multi-channel brands; local market adaptation; interactive conferences; brand guidelines; print advertising; identity design; stationary design; website design; social networking websites; presentation animations; direct mail; sales aids;, leave pieces; stage sets; invitations; brochures; conference theming; stop-frame animations; 3-D animations; e-detail aids; online detail aids; e-tool kits; online patient engagement; online videos; internal videos; pitches.

    • Senior Art Director
      • Feb 2005 - May 2011

      Creative brief through concept, adaptation and implementation.

    • Designer
      • Sep 2000 - Aug 2003

      Freelanced for many agencies from two-man-bands to large agencies. Above and below the line. Newell & Sorrell, FM design,

    • Senior Designer
      • Sep 2000 - Dec 2001

      FPP specialised in designing and distributing brand guidelines throughout Europe. Major projects were: Eukanuba’s new European POS and direct mail; Pringles’ global rebranding and Merrill Lynch’s European Sector Fund launch. I was involved from concept through to final production of all communicaiton materials. I managed junior designers and liaised with all suppliers of multi-media support, print and reprographics.

    • Graphics Manager
      • Dec 1999 - Aug 2000

      Six month contract setting up POP arts graphics studio. Liasing with clients to develop business. Completeing all design and artwork for the stands and brouchures. Clients included. L'oreal, Braun, Mattel.

    • IT and Production manager
      • Sep 1997 - Jun 1999

      I was employed to set-up hardware and software for a weekely national newspaper to cover writers, designers, picture editors, sales and production. Installing reuters sattelite feed, scanners, ISDN links to the printers. (quite state of the art in its time). I liased with printers on production and work flow. Once we were up and running I was responsible for all production and output of the Newspaper. I learnt a huge amount about all aspects of produciton of communication materials. Extremely rewarding and exciting as the hours were long and the pressure enormous.

    • Editor and designer
      • 1994 - Jul 1996

      A magazine I helped set-up directed at Airline passengers. I was the editor and when we ran out of money to pay the designers. I bought a Mac and learnt how to do it myself. I instantly knew that I had found something that I loved and was good at. I've been learning ever since.

Education

  • 1992 - 1994
    Goldsmiths, University of London
    Bsc Hons, Psychology

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Industry Focus. “Staffing and Recruiting”

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