Experience

• 

  PeoplesBank

  • Holyoke, MA

  • Senior Vice President, Marketing and Corporate Responsibility

    • Dec 2015 - Present
    • Holyoke, MA

    Lead teams responsible for Marketing (branding, advertising, social media, web content), and Corporate Responsibility.Responsible for Corporate Communications (media relations, crisis communications, executive thought leadership) and Corporate Social Responsibility (allocation of grants, sponsorships, and in-kind contributions to local non-profit organizations) Represent the bank in public, social and business events to maintain and improve community relations and corporate goodwill.PeoplesBank is the largest mutually chartered bank in Western Massachusetts and a leader in green values, sustainable energy financing, innovation and charitable giving.

• 

  American Heart Association | American Stroke Association

  • Dallas, TX

  • Executive Vice President, Corporate Communications and Brand Content

    • Mar 2001 - Aug 2015
    • Dallas, TX

    Executive Vice President, Corporate Communications and Brand ContentAmerican Heart Association, National Headquarters, 2009 – 2015 Senior Vice President, Health Leadership, NE Affiliate – 2005 – 2009 Senior Vice President, Communications, NE Affiliate – 2001 – 2005 
 • Head of Corporate Communications and Brand Content for $720M non-profit • Managed staff at National Center; provided strategic direction for field staff of Communications Directors across offices • Responsible for overall branding, strategic positioning, corporate social responsibility programs, all paid and public service advertising campaigns, media strategies and target audience development
 • Managed all organizational brand and web content, social media, crisis communications, media advocacy, and science and consumer communications • Ranked as Harris EquiTrend #1 top health non-profit for brand equity during tenure • Developed and executed leading cause marketing/social responsibility campaigns focused on target audiences, including women (Go Red For Women), multicultural (Empowered to Serve) and stroke (Together to End Stroke) • Manged Internal Communications and Organizational Literacy for organization with over 3,000 employees in 200+ offices and six global countries • Focused on health, wellness, prevention and building a culture of health through addressing needs at community and systemic levels • Regularly consulted for recognized expertise as a collaborative team leader and respected senior executive • Polished public speaker, speechwriter and content expert

• 

  Arnold Worldwide

  • Group Account Director

    • Sep 1992 - Mar 2001

    1999 – 2001 Group Account Director
1997 – 1999 Director of Operations, Arnold Sports Marketing 1992 – 1997 Senior Vice President, Arnold Public Relations • Held positions of increasing responsibility in traditional advertising and integrated marketing divisions of leading advertising agency • Focus on youth anti-tobacco campaigns, including American Legacy Foundation ("Truth"), Mass. Dept. of Public Health ("Let's Make Smoking History"), FDA ("No ID, No Smokes"). Other clients included Volkswagen, Puma, EMC,
 NYNEX (Verizon),
 Ocean Spray,
 BayBanks (Bank of Boston), Boston Gas (National Grid) • Managed teams to achieve specific client marketing objectives and agency financial goals • Co-launched successful integrated division focused on sports marketing • Held leadership positions in Public Relations, Brand Promotions divisions

• 

  Capital Sports, Inc.

  • Stamford, CT

  • Communications Director

    • Feb 1991 - Sep 1992
    • Stamford, CT

    Managed communications and operations for top-tier sponsored sports marketing properties, including Major League Baseball Old-Timers games (Upper Deck Heroes of Baseball).

• 

  Golf Digest/Tennis magazine; New York Times

  • Trumbull, CT

  • Communications Manager

    • May 1989 - Feb 1991
    • Trumbull, CT

    Managed communications for value-added promotions with major advertisers, including distilled spirits, automotive categories.

• 

  Hill Holliday Advertising

  • Boston, MA

  • Account Executive

    • May 1983 - May 1988
    • Boston, MA

    • Gained experience in traditional public relations, assisting with and then leading campaigns for John Hancock, Puma and other leading regional and national clients