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Matthew Banks profile image

Matthew Banks

Consultant at Ab Initio Software
Intro Book
Matthew Banks is a seasoned consultant and innovator with expertise in disruptive technologies, digital strategy, and customer experience, holding various leadership positions at prominent companies including Oracle, Bright Yellow Circle, and Ab Initio Software.
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Location
United Kingdom, GB
Skills
  • Disruptive Technologies
  • Design
  • Consultative Selling
  • Customer Experience
  • Digital Strategy
  • Show all
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Bio

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Matthew Banks is a seasoned professional with extensive experience in disruptive technologies, design, and customer experience. He has held various leadership positions, including Founder and Managing Director at Bright Yellow Circle, and has worked with prominent companies such as Oracle and Siebel. With a strong educational background, Matthew holds an Executive Programme in Blockchain Strategy from the University of Oxford and a Master's degree in Information Technology from The University of Salford. He also holds an MA in English and Modern Languages from University of Oxford. Matthew is proficient in multiple languages, including English, and has a broad range of skills, including consultative selling, keynote speaking, and facilitation. He has a strong track record of delivering high-impact results and has worked with various clients across the globe.

Experience

  • Ab Initio Software
    • Greater London
    • Consultant
      • May 2019 - Present
      • Greater London

      Working with data

  • Bright Yellow Circle
    • United Kingdom
    • Founder, Managing Director
      • Mar 2018 - May 2019
      • United Kingdom

      We built something brilliant and it has NOT gone away. But it is on ice. Very cool ice.And we had some fun on the journey:- Inspiring: unpacking big ideas and delivering memorable keynotes - at conferences and events- Engaging: designing and running high-impact innovation workshops - using prag...

  • Loyalty Juggernaut
    • General Manager, Europe
      • May 2018 - Apr 2019

      - A 'Bright Yellow' partner: a brilliant, innovative enterprise loyalty solution - I am responsible for set-up and go-to-market for the business in Europe- Establishing partnerships, developing customers, telling the story (LJI.io)

  • Oracle
    • Leader, Business Innovation & Design
      • Jan 2015 - Feb 2018

      - Personally leading transformation engagements in key accounts- Developing a pragmatic 'innovation and design' framework- Designing and delivering high impact workshops and exercises- Leading and coaching account teams on major innovation pursuits

    • Vice President, Industry Business Unit
      • Dec 2011 - Dec 2014

      - Leading C-level engagements around 'customer experience'- Keynote speaking at industry events (frequent standing ovations)- Developing thought leadership sales and marketing materials- Building a passionate but informal 'journey mapping' network

    • Senior Director, Sales Consulting
      • Mar 2006 - Nov 2011

      - Managing a global team of senior (pre-sales) product specialists- Managing complex 'overlay' pipeline; exceeding target in 4 / 5 years- Personally leading pre-sales engagements on the largest pursuits- Working closely with product strategy on messaging and roadmap

  • Siebel
    • Director, Product Marketing
      • 2001 - 2006

      - Managing the 'Marketing Automation' product line in EMEA- Supporting sales with domain expertise on largest engagements- Working closely with product strategy on messaging and roadmap- Giving 'voice' to the solution with partners, analysts and wider ecosystem

  • Chordiant Software
    • Consultant
      • 1996 - 2001
  • Courtaulds
    • Marketer
      • 1989 - 1996

      Barcelona (Spain), Bradford (UK), Paris (France), Coventry (UK)

Education

  • 2018 - 2018
    University of Oxford
  • 1990 - 1992
    The University of Salford
  • 1984 - 1989
    University of Oxford

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Industry Focus. “Software Development”

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