Experience

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  Evans Cycles

  • Manchester, England, United Kingdom

  • Head of Strategy and L&D

    • Sep 2022 - Present
    • Manchester, England, United Kingdom

    Heading up the technical cycling departments at Fraser Group. Overseeing the Warranty, Workshop and Learning & Development departments alongside developing the store design and customer experience strategy. Working collaboratively with the retail, marketing, digital, warehouse and commercial teams to deliver an industry leading cycling proposition.

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  Frasers Group

  • United Kingdom

  • Head of Cycling Strategy

    • Jul 2021 - Sep 2022
    • United Kingdom

• 

  Evans Cycles & Frasers Group

  • Head of Retail

    • Mar 2015 - Jul 2021

• 

  Evans Cycles

  • United Kingdom
  • Retail
  • 300 - 400 Employee

  • Regional Manager

    • Jul 2006 - Mar 2015

    As the first Regional Manager at Evans Cycles I worked collaboratively with the family executive team to drive the growth of the business out of its traditional London base.I opened over 30 shops and had overall responsibility for recruitment, team building, merchandising and logistics.I developed over 50 Managers and Assistant Managers from within the business and I thrive on supporting and encouraging people to realise their potential. As a key part of a small team I had responsibility for shops from Brighton to Glasgow. With a strong focus on hospitality and an unrelenting drive to exceed KPI’s and financial goals,the region delivered year on year growth. This success was pivotal in helping Evans become the UK’s number one bike shop.

  • Store Manager

    • Jul 2002 - Jun 2006

  • Sales Colleague

    • Aug 2001 - Jul 2002

• 

  Bedford and Strand

  • Licensee

    • Aug 1999 - Jul 2001

    Oversaw saw the modernisation of this traditional wine bar to a busy post work and pre theatre West End favourite. Revamped the menus with a focus on fresh and simple to prepare tapas and light meals, introduced a hospitality ethos across the team and delivered increased sales, profitability and credibility.

• 

  Spot Covent Garden

  • Licensee

    • Jul 1996 - Aug 1999

    Manager and Licensee at this Premier League favourite and cool hang out spot in Covent Garden’s Maiden Lane.Responsible for running a team of up to 30 bar, kitchen and front of house staff, alongside licensed security and DJ teams. I ran a weekly comedy club, organised Jazz Dance nights and “Singers” Sunday night sessions with some of R&B’s most influential artists. With five bars we were one of the busiest corporate party venues in Covent Garden. I project managed two major refits alongside introducing new F&B offers with French and Caribbean influences. Worked closely to develop H&S policies alongside Westminster Council Environmental Health to ensure all Health and Safety and food standards measures were exceeded.