Experience

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  Beasley Media Group - Detroit

  • Detroit, Michigan, United States

  • Digital Program Director

    • Feb 2024 - Present
    • Detroit, Michigan, United States

    Digital Content Leadership: Led digital content strategy and SEO practices, significantly enhancing online engagement and expanding corporate goals, while training and managing on-air talent and producers to produce high-quality content.Live Event and Social Media: Spearheaded innovative live event coverage and dynamic social media campaigns, increasing brand visibility and audience interaction.Email Marketing Expertise: Developed targeted email marketing strategies and managed content personalization, significantly boosting consumer engagement.Compliance and Integrity: Ensured strict adherence to corporate, FTC, and data privacy standards, maintaining content integrity and professionalism.Collaborative Advertising and Analytics: Collaborated with sales teams on advertising strategies and leveraged analytics to optimize content decisions, achieving measurable successes and writing best SEO content for websites.

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  ArcWave Studios

  • Detroit, Michigan, United States

  • Owner

    • Jul 2023 - Present
    • Detroit, Michigan, United States

    ArcWave Studios: Where Innovation Meets Imagination.At ArcWave Studios, we believe in the power of storytelling. As a full-service video production, web design, and communication company, we're dedicated to transforming your vision into a masterpiece. Our team of creative professionals brings a wealth of experience and passion to every project, ensuring that your message resonates with your audience in the most impactful way. With state-of-the-art technology and a keen eye for detail, we craft digital experiences that captivate, inspire, and engage. Whether it's a cinematic video production, a sleek website design, or a compelling communication strategy, we're here to bring your story to life.Slogan: Your story, our canvas. Let's create together.

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  Acculine Golf Puck

  • Prescott, Arizona, United States

  • Chief Communications Officer

    • Jan 2021 - Present
    • Prescott, Arizona, United States

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  NewsNet

  • Farmington Hills, Michigan, United States

  • Director Of Digital Content

    • Aug 2022 - Jun 2023
    • Farmington Hills, Michigan, United States

    Network Transformation: Spearheaded transforming a startup web news operation into a large-scale 24/7 national news network, extending services to automotive, sports, travel, and corporate websites.Portfolio Management: Managed and expanded a portfolio of 51 locally owned and operated television affiliate sites, each with corresponding social media platforms.Content Creation: Wrote 20 to 30 news articles for the website daily, contributing to the continuous flow of fresh and relevant content.Social Media Scheduling: Scheduled social media posts across various platforms, ensuring consistent engagement with the audience.Digital Communication Planning: Developed and implemented a comprehensive digital communication plan to strengthen the media platform.Team Training: Trained the team to generate and post web and social media content, applying advanced SEO techniques for maximized visibility and reach.Advertising Oversight: Oversaw advertising activities, including scheduling and maintenance for all websites and streaming services.Third-Party Collaboration: Collaborated with third-party vendors to design and launch OTT and mobile apps for news and sports platforms, improving user access and engagement.Contract Negotiation & Management: Negotiated and managed contracts with third-party providers for website content, streaming programs, and content posting, ensuring quality and efficiency.

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  Paramount

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Digital Content Manager

    • Feb 2018 - Jul 2022

    Website Management: Oversaw the management of various websites, ensuring smooth operation and optimum user experience.Content Creation: Wrote 20 to 30 news articles for the website daily, contributing to the continuous flow of fresh and relevant content.Social Media Scheduling: Scheduled social media posts across various platforms, ensuring consistent engagement with the audience.Team Building: Recruited, hired, and trained a high-performing digital content team, imparting essential skills and knowledge for content creation.Content Production: Produced diverse content, including written articles, video segments, digital media, and social media posts, enhancing the richness and reach of the website content.Strategic Communication Planning: Devised and executed a comprehensive Two-Year Communication Plan, aligning the company's communication objectives with strategic goals.News Stream Launch: Prepared, recruited, and trained employees for the launch of an 8-hour linear news and a 16-hour digital news stream, expanding the company's content offerings and availability.CMS Platform Transition: Led the strategic planning and execution for the transition of the CMS platform from WordPress to a proprietary platform, enhancing system control and flexibility.

  • Promotion Manager & Digital Content Manger

    • Oct 2019 - May 2022

    Manage CBSDetroit.com, CW50Detroit.com, and Motorcitycreative.com. Manage, hire and train the digital content team. Create written and video content for the websites. Create a digital and social media advertising campaign. Manage Facebook, Twitter, Instagram, Linkedin, YouTube, Vimeo and more. Create a Two-Year Communication Plan for CBS in Detroit.

  • Interm Director of Creative Services

    • Jun 2021 - Nov 2021

    Marketing Coordination: Oversaw the planning and execution of on-air and online advertising marketing plans, coordinating with networks, syndicators, and external media platforms such as radio, streaming, OTT, social media, and web.Talent Contract Management: Successfully negotiated and managed talent contracts, ensuring compliance with terms and conditions while maintaining positive professional relationships.Contest Administration: Administered contests, driving user engagement and promoting brand awareness.Budget Planning & Management: Responsible for annual budget planning and management, effectively allocating resources to maximize operational efficiency.Interim Director of Creative Services (May 2021 - October 2021): Stepped up as Interim Director, leading the creative team, and driving innovation and creativity within the organization.Note: This role included responsibilities as a Digital Content Manager.

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  Paramount

  • Southfield, Michigan, United States

  • Producer/ Director/ Editor

    • Aug 2003 - Feb 2018
    • Southfield, Michigan, United States

    Content Creation: Wrote, shot, and edited commercials and promotional content, driving brand awareness and audience engagement.Client Collaboration: Fostered collaborative relationships with commercial clients to identify and maximize their marketing needs, ensuring tailored, effective strategies.Public Affairs Show Production: Produced and directed a weekly public affairs show, presenting compelling content to engage and inform viewers.Event Management: Managed and coordinated special events, effectively directing the street team and interns to ensure smooth operation and success.Morning News Program Launch: Led the successful launch and production of a morning news program, expanding the company's content offerings and reaching a wider audience.

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  Journal Broadcast Group - WSYM

  • Lansing, Michigan

  • Commercial Producer

    • Sep 2001 - Aug 2003
    • Lansing, Michigan

    Content Creation: Wrote, shot, and edited commercials and promotional content, achieving increased brand awareness and audience engagement.Client Collaboration: Developed and maintained collaborative relationships with commercial clients, identifying and optimizing their marketing needs through tailored strategic solutions.Crew Member: Actively participated in all aspects of the crew during newscasts, ensuring smooth operations.

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  Young Broadcasting - WLNS

  • Lansing, Michigan

  • Newsroom Assisant/ Associate Producer

    • Aug 2000 - Sep 2001
    • Lansing, Michigan

    Videographer, Editor, and Writer: Contributed to newscasts by handling various roles, including videography, editing, and writing.Crew Member: Actively participated in all aspects of the crew during newscasts, ensuring smooth operations.Website Maintenance: Maintained the website by updating news stories and uploading video packages.Producer: Assisted in producing the Morning Newscast, contributing to content planning and execution.Webmaster: Filled in as a temporary Webmaster, managing the website's functionality and content.Weekend Assignment Editor: Scheduled assignments for reporters and videographers, coordinating coverage and resources.

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  WXYZ-TV

  • Southfield, Michigan, United States

  • Internship

    • May 2000 - Aug 2000
    • Southfield, Michigan, United States

    Interned in the Special Projects Department of News under Healthy Living.

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  Time Warner Cable

  • Livonia, Michigan, United States

  • Internship/ Associate Producer

    • Apr 1998 - Dec 1998
    • Livonia, Michigan, United States

    Produced, edited & managed in studio and on location shoots for community access.

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  Impact 89FM

  • East Lansing, Michigan, United States

  • Radio DJ

    • Sep 1996 - May 1997
    • East Lansing, Michigan, United States

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  89.5 WOVI

  • Novi, Michigan, United States

  • Radio DJ

    • Oct 1994 - Jun 1996
    • Novi, Michigan, United States