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Matt Willigan

Art Director Brand Creative at Converse
Intro Book
Seasoned graphic designer with 20+ years of experience in branding, marketing, and creative direction.
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Location
Boston, Massachusetts, United States, US
Skills
  • Graphic Design
  • Logo Design
  • Email Marketing
  • Graphics
  • Concept Development
  • Show all
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Bio

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Matt Willigan is a seasoned graphic designer with 20+ years of experience in branding, marketing, and creative direction. He has led rebranding efforts for top shopping destinations and managed freelance teams. Willigan holds a Bachelor's degree in Graphic Design from the University of Maryland Baltimore County.

Experience

  • Converse
    • Boston, Massachusetts, United States
    • Art Director Brand Creative
      • Jul 2015 - Present
      • Boston, Massachusetts, United States

  • Freelance
    • New York, NY
    • Design & Photography
      • Jul 2014 - Jun 2015
      • New York, NY

      Freelance Creative Direction, Design, Photography • Vayner Media (New York, NY) – Branding & Social Media Campaigns• AOL, Inc. (New York, NY) – Book Layout & Event Branding• Victoria's Secret Pink (New York, NY) – Graphics & Brand Design• Testify Books (New York, NY) – Publication Photography• Girl & Chocolate Skateboards (Los Angeles, CA) – Illustration• Pitcrew Skateboards (Frederick, MD) – Illustration & Apparel Graphics

  • Quidsi Inc. — VineMarket.com, Diapers.com, Soap.com
    • Jersey City, NJ
    • Freelance Art Director
      • Dec 2013 - Nov 2014
      • Jersey City, NJ

      • Lead Creative in rebranding of VineMarket.com, a top shopping destination for millions of Americans who shop for organic and natural food items.• Responsible for new brand mark, identity system, online shopping experience, mobile app, social campaign as well as print and online advertising• maintained on-site promotional schedules and creative assets from concept to completion• Art direction for seasonal catalogs as well as other consumer-driven merchandising projects• Managed freelance production team

  • Patch.com
    • New York, NY
    • Senior Designer
      • Aug 2011 - Aug 2013
      • New York, NY

      • Lead creative in rebrand of Patch's national media kit; a key marketing tool used by over 900 field reps• Responsible for all B2B/B2C sales collateral including email campaigns & printed flyers• Concept development for unique B2B monthly eNewsletters• Designed a system of Industry-specific infographics

  • CCS.com
    • New York, NY
    • Art Director
      • Oct 2009 - May 2011
      • New York, NY

      • Art direction and execution of monthly catalogs and national advertisement campaigns• Custom illustrations and logos for CCS 25-year anniversary• Directed on-location seasonal photo shoots with high-profile athletes • Designed outdoor signage, retail environments and event collateral.

  • Sole Technology
    • Lake Forest, CA
    • Art Director - éS footwear & apparel
      • Mar 2004 - Feb 2008
      • Lake Forest, CA

      • Art direction and execution of seasonal catalogs and global advertising campaigns• Packaging design• Logo design• Location scouting and photo shoot coordination• Footwear graphics• Campaign presentations• Management of freelance production artists

Education

  • University of Maryland Baltimore County
    Bachelor's degree, Graphic Design

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Graphic Design”

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