Experience

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  BMO Radicle

  • Canada
  • Environmental Services
  • 100 - 200 Employee

  • Senior Marketing Manager, BMO Financial Group

    • Dec 2022 - Mar 2024

    Transitioned into BMO Financial Group through acquisition in December 2022. As Head of Marketing, successfully integrated the Radicle marketing portfolio into BMO, pioneering the introduction of environmental products in the banking sector globally.

  • Head of Marketing, Radicle

    • Oct 2021 - Mar 2024

    Accountable to lead branding and marketing efforts across Radicle's suite of environmental B2B SaaS products. Before the acquisition by BMO, built and led a team of 7 marketing professionals at this high-growth startup, orchestrating cohesive go-to-market (GTM) campaigns across digital media, performance marketing, product marketing, thought leadership, events and more. These efforts played a key role in positioning Radicle as an industry leader.

  • Demand Generation Marketing Manager, Radicle

    • May 2021 - Oct 2021

    Implemented a lead generation marketing technology suite (HubSpot, Dynamics, 6sense, Slintel) to streamline operations between marketing, sales, product, and customer success teams, enhancing overall efficiency and campaign success. Orchestrated a website redesign, driving a significant increase in client traffic, brand recognition, and revenue, resulting in a Webby Award win.

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  H&R Block Canada

  • Calgary, Alberta, Canada

  • Digital Marketing Manager

    • Oct 2016 - May 2021
    • Calgary, Alberta, Canada

    Responsible for developing the product marketing strategy for H&R Block's Tax Software as well as managing a multi-million-dollar digital marketing strategy for the enterprise business. Achieved new client goals for four consecutive years through market research, brand positioning and targeted digital media campaigns including SEM, SEO, PPC, Display, and Social Media. Increased website traffic by 47% over four tax seasons on a reduced budget through data analysis and optimization of digital marketing tactics. Redesigned and developed the website improving customer experience and conversion rates through continuous A/B testing.

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  MasterCard

  • Sydney, New South Wales, Australia

  • Customer Experience & Digital Manager

    • Sep 2015 - Aug 2016
    • Sydney, New South Wales, Australia

    Global responsibility of all websites and digital marketing within the MasterCard Prepaid Management Services division. Responsibilities included analysis of all digital channels with the goal of increasing ecommerce conversions for MasterCard’s B2C product, Cash Passport and Qantas’ Airways Loyalty Program.

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  Foundation Education Group

  • Brisbane, Queensland, Australia

  • Digital Marketing Manager

    • Sep 2014 - Aug 2015
    • Brisbane, Queensland, Australia

    Reporting to the CEO, responsibilities encompassed the development and execution of the digital marketing strategy to sell online diploma programs, which led to a remarkable 600% increase in lead volumes. This achievement not only surpassed CPL & CPA targets but also significantly contributed to the program's enrollment growth and overall success.

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  Vanilla Brief

  • Brisbane, Queensland, Australia

  • Senior Account Manager

    • Oct 2013 - Sep 2014
    • Brisbane, Queensland, Australia

    Direct responsibilities encompass leading a client service team for key accounts such as Nestle, overseeing client relationships, ensuring project deliverables and business profitability, and conducting comprehensive campaign tracking and performance reporting.

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  Guru Marketing

  • Calgary, Alberta, Canada

  • Marketing Project Manager

    • Mar 2009 - Oct 2013
    • Calgary, Alberta, Canada

    Project managed comprehensive marketing agency services, overseeing projects from rebranding to digital strategy implementation for diverse clients, resulting in a notable 400% increase in revenue for a key client.