Experience

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  Dell

  • Senior Director, Professional Services Marketing
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  Dell Technologies

  • Senior Director, Professional Services Marketing

    • Feb 2021 - Present

    Leads a 15 person international product marketing team responsible for generating awareness and accelerating Professional Services growth in: Generative AI, Cloud, as-a-Service, Edge, Cybersecurity, and Managed Services. Develops marketing strategies for $3B+ division to reach new customers and markets. Ensures global adoption of Dell Services messaging and positioning for new and existing offers. Strategizes with sales and product teams to bring new offers to market and differentiate Dell Technologies unique capabilities. Oversees analyst and press relations that build awareness and increase Dell Services' perception in the marketplace. Develops robust marketing programs, thought leadership, and awareness campaigns to engage customers, partners, and sales. - Implemented the utilization of outcome-based story telling to improve the understanding of new offers and products. - Generated innovative marketing programs that contribute to 20% annual revenue growth - Designed an organizational structure that fosters mentorship and professional growth while maintaining the agility to respond to rapidly changing market demands.

  • Director, Services Partner Marketing

    • Aug 2017 - Jan 2021

    Led a channel marketing team responsible for end-to-end marketing efforts to drive services sales and delivery with and through our entire partner ecosystem. Created global marketing programs that align internal and partner business objectives for a $7 billion services business that drives product sales and increases profitability. Developed and drove differentiation and unique value for all indirect sales channels - VARs, Distributors, Alliances, System Integrators, OEM, and Retail. - Lead a global team that encompasses product marketing, partner programs, communications, and operations - Created a new online Services sales effort resulting in $5M of incremental revenue - Develop programs and initiatives to increase services opportunities for Partners, resulting in higher attach rates and profitability

  • Services Partner Marketing

    • Sep 2016 - Aug 2017

    Responsible of developing partner-facing services messaging and positioning to increase revenue and profitability. Developed partner sales training and go-to-market plans to support sales. - Part of the transition team to optimize sales and marketing organizations as a result of merger - Created a new operating model for Partner marketing to create efficiencies, while extending the reach of programs and initiatives - Developed essential cross-functional relationships to amplify services value-propositions, drive messaging integration, and facilitate sales relationships

  • Services Portfolio and Partner Marketing

    • Jul 2012 - Sep 2016

    Led the services portfolio marketing efforts for Managed Services, Backup & Recovery, and cyber security across all routes to market. Created messaging and positioning for new offers, cloud services, and channel programs. Was additionally responsible for driving the resell of services through and with partners on a global basis. Developed go-to-market strategies for services that best suit different partner types. - Determined services alignment to new product launches to drive incremental revenue- Created integrated messaging that aligns services with channel sales programs- Drove global alignment of services sales initiatives

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  Spherio Marketing

  • Needham, MA

  • Managing Director & Founder

    • Feb 2012 - Dec 2012
    • Needham, MA

    Developed close relationships with clients to align their services marketing efforts and business objectives to produce results. Focused on strategic marketing for professional and educational services in both start-up and large organizations.

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  PTC

  • Director, Services Marketing Strategy

    • Jul 2007 - Feb 2012

    Lead the marketing strategy and tactical execution of a $60 million global customer training organization. Develop positioning and messaging to establish brand value in the marketplace and differentiate from competition. Create marketing strategies that meet marketplace demands and align with org...

• 

  Harvard Business School Publishing

  • Product Director

    • Jul 2004 - Jul 2007

    Manage a $20 million portfolio of online and multimedia offerings targeting leadership and management development within Global 2000 organizations.•Created new products and repositioned existing portfolio to increase revenues $10 million•Developed new product delivery options to shorten sales cyc...

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  ITCentrix

  • Director, Client Services

    • Oct 2001 - May 2004

    Led all client-facing activities for a self-funded software start-up that helps CIOs and technology vendors determine the ROI of different hardware and software investments.• Assisted customers in achieving over $100 million in new product sales• Marketed and delivered services programs to suppor...

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  MeansBusiness

  • Director, Strategy

    • Apr 2000 - Sep 2001

    Member of the executive team for a start-up business-to-business web content company. • Established largest revenue generating relationship, with expected revenue of $1.5 million• Developed product strategies for new markets and new revenue streams with limited new investment• Successfully brough...

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  International Data Corporation

  • Director, Global IT Markets & Strategies

    • Nov 1995 - Mar 2000

    Managed a rapidly growing international business unit within dynamic technology market research firm.• Supervised a five-member team of analysts working in Massachusetts and London with profit and loss responsibility for $2.5 million of revenues across three product areas. • Revamped original pro...

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  Grade A Services

  • Nags Head, NC

  • Founder & Chief Operating Officer

    • Jan 1990 - Nov 1995
    • Nags Head, NC

    Co-founder of a high-growth employment agency operating with three offices in Eastern North Carolina.