Experience

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  WOMO (Winging-On-My-Own)

  • Rochester, New York Area

  • Business Development/Marketing Consultant

    • Jul 2008 - Present
    • Rochester, New York Area

    Providing business plan development and writing primarily to the lottery industry and its vendors on a project basis: - GTECH Corporation: lottery retailer visits and analysis in Indiana and New Jersey as well as participation in advertising and marketing communication agency reviews for Indiana and Pennsylvania Lottery marketing (2012) - Northstar Lottery Group: development of advertising agency procurement RFP and evaluation criteria for the Illinois Lottery account (2011-2012) - Northstar Lottery Group: evaluation of Illinois Lottery business as part of successful presentation for the award of the private contractor management of the Illinois Lottery by a coalition of GTECH, Scientific Games and the current Illinois advertising agency (2010-2011) - Atlantic Lottery (Canada): evaluation of product lines, retail displays and brand identity, including field trips to the Maritimes and Newfoundland, with recommendations that have been successfully implemented through GTECH Corporation (2009) - Illinois Lottery: evaluation of business situation and recommendations for product and marketing development through GTECH Corporation (2009 - 2010) - California Lottery advertising agency presentation: provided guidance for advertising account presentation to successful bidder (David & Goliath) for the California Lottery advertising account (2010) - New York Lottery: development of advertising and marketing director position qualifications, procurement process and evaluation criteria as well as participation on evaluation team (2008 - 2009 and late 2012)

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  GTECH Corporation

  • Providence, Rhode Island Area

  • VP Product Marketing

    • Jan 2006 - Jul 2008
    • Providence, Rhode Island Area

    After six months of consulting on various projects, joined GTECH, leading US and international developer of lottery equipment, systems programming and back office support as well as marketing services, as VP Product Marketing during June 2007: - Oversaw consolidation of Product Development, Design and Communication into a cohesive integrated marketing approach from initial player and lottery research to product/technology development through industry-wide communication of latest product developments and services - Created, designed and implemented the GTECH umbrella corporate logo and "Architects of Gaming" signature as well as helped integrate the umbrella design into the revised logos for various gaming divisions (logo design was also adapted by the parent company, Lottomatica, into its revised branding) - Created new corporate advertising and tradeshow programs consistent with the design and promise of the new umbrella logo and presentation integrating retail equipment and support services for traditional lottery - online and printed products - as well as video and internet gaming - Recommended and implemented first international lottery player research survey covering select lotteries/countries in the Americas, Europe and China/Australia - Worked with the product development teams to create new retail terminals and self-service vending machines. - Provided marketing development support and recommendations to GTECH U.S. and international lottery customers.

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  Mansfield Communications

  • Business Development/Marketing Communications Consultant

    • Nov 2004 - Dec 2006

    - Worked as a full time consultant with the largest lottery technology and systems provider, GTECH Corporation (2007 on - see above) - Developed and managed the New York Lottery Request for Proposals process seeking a new advertising agency (2006-2007) - Developed and managed the Georgia Lottery Corporation Request for Proposals process seeking a new advertising agency (2006) - Developed business plans, product and promotion designs and field work as well as some in-person presentations for a lottery instant game vendor (Pollard Banknote Ltd) for various lottery accounts: California Lottery, Illinois Lottery, Oklahoma Lottery, Maryland Lottery and Taiwanese Lottery (2005-2006)

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  New York Lottery

  • Schenectady, NY

  • Marketing/Advertising/Product Design Director

    • Apr 1993 - Dec 2004
    • Schenectady, NY

    - Participated in and supervised development and execution of marketing programs that doubled New York Lottery sales to $6 Billion contributing $1.9 Billion in revenue to education during the 2004-05 fiscal year- Oversaw the design of Lottery game advertising, retail displays, direct response website and internet for general, Hispanic and Asian markets as well as sales group and retail communications to the 15,000+ retail network- Supervised and participated in the Product Development Team to create and introduce 38 - 40 new Instant Games annually achieving $2.9 Billion for 2004-05 fiscal year sales- Managed $72 Million annual advertising budget covering mass media and internet, promotions, direct response, special events and retail displays - Supervised a full service ad agency with multiple divisions to achieve the services required to fulfill the marketing communications goals and programs- Planned and conducted strategic product and player research on an as-needed basis- Maintained budget within annual parameters and ensure compliance with legislative guidelines and the other government agencies such as Office go Comptroller and Office of General Services

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  Mansfield Communications/DDB

  • Schenectady, NY

  • Marketing Communications Consultant

    • Jan 1991 - Mar 1993
    • Schenectady, NY

    - Redesigned retail identity and point-of-sale display program for the New York Lottery 12,000 retailer network (still in use)- Analyzed and structured statewide and local media sponsorship program with $22M ad budget- Directed the research and evaluation of the New York Lottery player demographic and psychographic profiles- Developed, produced and implemented ad programs for various fragrance lines (Herb Alpert's Listen, Versace, Romeo Giglio, Moschino)

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  Della Femina McNamee, Inc.

  • New York City, NY

  • Executive Vice-President/Group Account Director

    • Dec 1979 - Dec 1990
    • New York City, NY

    - Managed $20M+ billings and $2M of agency gross revenue of agency income- Accounts (partial list): Ralston Purina (Meow Mix), Rolls Royce, Schering Plough (Coppertone), Viewmaster, WCBS-TV, New York Mets

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  Avon products, Inc.

  • New York City, NY

  • Group Product Manager

    • Feb 1977 - Dec 1979
    • New York City, NY

    - Product development: New women's fragrance concepts and new children's hygienic line launch

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  Henderson & Dapper, Inc.

  • New York City, NY

  • Vice-President/Partner

    • Sep 1975 - Jan 1977
    • New York City, NY

    - Developed new business leads and secured business with Avon Products and Meriton Electronics

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  Wells, Rich & Greene, Inc.

  • New York City, NY

  • Vice President/Management Supervisor

    • Dec 1969 - Sep 1975
    • New York City, NY

    Accounts: Alka-Seltzer, Alka-Seltzer Plus, Midas Muffler, New York State Lottery, New York State Drug Abuse Campaign (working with Gov. Rockefeller), Sun Oil (Sunoco)

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  Norman, Craig & Kummel, Inc.

  • New York City, NY

  • Account Supervisor

    • Sep 1966 - Dec 1969
    • New York City, NY

    Accounts: Colgate Palmolive (Ajax Products), Schering Plough (various OTC Drugs)

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  Grey Advertising

  • New York City, NY

  • Account Executive and Media Planner/Buyer

    • Sep 1964 - Sep 1966
    • New York City, NY