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Matt Lam is a seasoned analytics professional with extensive experience in data analysis, simulation, and software development. He has worked with various companies, including Thinkific, Bench Accounting, Hootsuite, Ausenco, and the University of British Columbia, where he developed expertise in simulation, data analysis, and software development. Matt holds a Master of Applied Science and a Bachelor of Applied Science in Engineering Physics/Electrical Engineering from the University of British Columbia.

Credentials

  • Engineer-in-Training (EIT)
    APEGBC
    Jun, 2013
    - Apr, 2026

Experience

    • Canada
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Principal Analytics Engineer
      • May 2022 - Present

      Thinkific makes it easy for thousands of independent experts and companies to quickly create and deliver stunning online courses on their own sites.At Thinkific, we are passionate about helping our customers grow their businesses through education. Our team cares deeply about doing meaningful, innovative work: we're developing an incredible product that empowers course creators around the globe, while working collaboratively to learn and pursue success together.Join our team: https://grnh.se/3f43d1362us

    • Staff Analytics Engineer
      • Nov 2021 - May 2022

  • Bench Accounting
    • Vancouver, Canada Area
    • Manager, Data Analytics
      • Dec 2018 - Sep 2021
      • Vancouver, Canada Area

      Bench is the largest bookkeeping service in America for small businesses. Pairing its intuitive software with a live bookkeeping team, Bench combines the convenience and efficiency of modern technology with the expertise and time-savings afforded by a professional service to let business owners get back to doing what they love: running their business.At Bench, I led a team of analytics engineers responsible for the extraction, transformation, and dissemination of data sets encompassing a wide variety of business problems including marketing attribution, churn/revenue forecasting, and customer behavior. Reporting to the Head of Engineering, my team served as a center of excellence providing guidance and best practices in data and analytics for embedded analysts across the company. We additionally contributed our expertise in Bench's data model and business context to the Engineering team's continuous improvement of live machine learning models.

    • Canada
    • Software Development
    • 700 & Above Employee
    • Manager, Growth Analytics
      • Oct 2017 - Nov 2018

      Hootsuite is the world's most widely used platform for managing social media. More than 15 million users, including 800+ of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.At Hootsuite, I developed and managed a high-performing team of Data Analysts responsible for Hootsuite’s online subscription business. The team provided Growth and Marketing leadership with reporting and insights to make good decisions and grow the business.

    • Manager, Strategic Initiatives
      • Sep 2016 - Sep 2017

      Identified and prioritized opportunities for Hootsuite’s online subscription business to optimize monetization and revenue while improving customer experience. Liaised with and influenced teams throughout the organization (Product, Engineering, Finance) to ensure alignment of initiatives to strategic goals.

    • Data Analyst
      • Nov 2015 - Sep 2016

      Created and maintained reporting dashboards (Tableau), performed ad-hoc data pulls (Amazon Redshift), and developed measurement plans and frameworks to support decision-making throughout Hootsuite’s Marketing organization.

    • Australia
    • Mining
    • 700 & Above Employee
    • Senior Consultant, Simulation and Business Intelligence
      • Jul 2015 - Nov 2015

      Delivered transportation logistics simulation studies as part of Ausenco’s Optimization business line using their proprietary simulation software. Analyzed real-world shipping, operations and weather data using Excel and Python to generate model inputs. Translated model outputs into actionable recommendations for clients in the energy and mining industries.

    • Consultant, Simulation and Business Intelligence
      • Oct 2012 - Jul 2015

      Assisted in the delivery of supply-chain simulation studies for the energy and resource industries using Ausenco's proprietary Transportation Logistics Simulator (TLS) software. Built and maintained detailed simulation models of ports and terminals, pipeline systems and rail networks.

    • Graduate Research Assistant
      • Sep 2008 - Aug 2012

      * Designed and constructed optical and vacuum system for generation of extreme ultraviolet radiation* Gained experience in ultrafast fiber optics, particularly in ytterbium-doped fiber amplifiers* Fabricated custom electronic and mechanical components for experimental apparatus

    • NSERC USRA Research Assistant
      • May 2007 - Aug 2007

      * Formed original research question and self-directed project with a fellow undergraduate colleague* Specified and designed microfabricated nuclear magnetic resonance (NMR) coil by analytical work andfinite-element analysis* Performed proof-of-concept prototyping and testing of the completed microfabricated coil and associatedexperimental apparatus, including RF circuitry and pulse sequencing software

    • Co-op Research Assistant
      • May 2006 - Dec 2006

      Developed hardware and software to facilitate characterization of semiconductor nanostructures usingphotoluminescence spectroscopy and photo correlation experiments* Designed auto-adjustment system for positioning excitation laser using piezoelectric actuator* Automated laboratory processes using LabVIEW programming environment and GPIB

Education

  • 2008 - 2010
    The University of British Columbia
    Master of Applied Science; M.A.Sc, Physics
  • 2003 - 2008
    The University of British Columbia
    Bachelor of Applied Science (B.A.Sc), Engineering Physics; Electrical Engineering

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