Experience

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  TrustTree Co

  • Oakland, California, United States

  • Brand Agent Lead

    • Jun 2023 - Present
    • Oakland, California, United States

    Reference: Kevin Lichtfuss (President / Co-Founder) 410.967.1160I was hired by president / co-founder Kevin Lichtfuss as the lead BA because of my extensive sales background in cannabis. This is a part of my usual duties which is to conduct product demos in store for 3-4 hours at a time to promote the product on the shelf for a specific brand. My duties include:• Being on Time• Retaining a Friendly and Respectful relationship with Dispensary Staff• Setting up product display table in a visually pleasing fashion to attract customer attention• Engage with customers as they enter the shop• Learn what brings them in, and if there's a match, show them to our product on the shelf• Handle any issues / keep kits fully stocked for all other Brand Agents in my territory• Travel to dispensaries for each event. Usually within 30 miles of my home• Report back to the company after each event for brand info to be passed back to respective companies for evaluation and future action planning

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  Leaf VIP

  • Oakland, California, United States

  • NorCal Field Sales Representative **laid off

    • Feb 2023 - Apr 2023
    • Oakland, California, United States

    **Reference Available**As a Norcal Field Sales Rep for Leaf VIP, I am responsible for promoting and onboarding new dispensary clients onto the Leaf VIP platform, a free cannabis industry tool designed to streamline budtender education and incentivize staff. This involves developing and maintaining relationships with dispensary owners and managers, providing training on the platform, and ensuring customer satisfaction through ongoing support and follow-up.Key responsibilities include:• Proactively reaching out to potential clients via cold email and phone calls to pitch the Leaf VIP platform and its benefits • Conducting in-person or virtual meetings with dispensary owners and managers to demo the platform and answer any questions• Providing training and support to dispensary staff on the platform's features, including brand educational videos, staff engagement and survey response tracking, and direct communication with brands• Collaborating with the Leaf VIP team to optimize the onboarding and training process and improve client retention• Maintaining accurate records of client interactions and tracking progress through the sales pipeline to meet revenue targets• Staying up-to-date on industry trends and best practices to provide knowledgeable and valuable insights to clients.

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  Farming First LLC

  • Oakland, California, United States

  • Territory Sales Manager **laid off

    • Sep 2022 - Jan 2023
    • Oakland, California, United States

    As the Norcal Territory Sales Manager at Farming First, I successfully drove the growth of two brands, High Fidelity and Venterra Farms, across a large territory spanning from the Oregon border to San Luis Obispo. My key responsibilities included:• Identifying and pursuing potential leads and license holders to drive sales growth on a monthly basis. • Establishing and maintaining strong relationships with buyers and owners by effectively negotiating pricing, setting up demos and promotions, and ensuring consistent product availability.• Demonstrating impeccable brand representation and serving as the primary point of contact for all client inquiries, concerns, and requests.• Conducting ongoing market research to stay informed about competitors’ product offerings and pricing strategies.• Managing payment pickups and facilitating sample drops with meticulous attention to detail.Overall, I took a proactive approach to my role and upheld the highest standards of brand integrity.

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  Lime Cannabis

  • Oakland, California, United States

  • Regional Account Executive

    • Sep 2021 - Jul 2022
    • Oakland, California, United States

    As a Regional Account Executive at Lime, I was responsible for driving business growth in several key territories, including San Francisco County, Alameda County, a scattering of the North Bay, as well as Humboldt and Mendocino County. Despite challenging market conditions, I successfully opened up over 20 new accounts and ensured consistent reorders by leveraging my strong relationships with clients and my commitment to honesty and respect.My key responsibilities in this role included:• Identifying and pursuing potential leads and license holders to expand the customer base in each territory.• Building strong relationships with buyers and owners by effectively negotiating pricing, setting up demos and promotions, and ensuring consistent product availability.• Serving as the primary point of contact for all client inquiries, concerns, and requests and always representing the Lime brand with the utmost integrity.• Conducting ongoing market research to stay informed about competitors’ product offerings and pricing strategies.• Managing payment pickups and facilitating sample drops with meticulous attention to detail.Through my dedication and hard work, I was able to drive business growth and contribute to the success of the Lime brand.

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  Shelf Life Distributing

  • Oakland, California, United States

  • Territory Manager

    • Apr 2021 - Sep 2021
    • Oakland, California, United States

    As a Sales Representative at Shelf Life, I was responsible for:• Generating leads, cultivating strong relationships with buyers, and securing orders for our portfolio of 15 brands across all market categories and price points in a territory spanning from San Francisco/ Peninsula up the coast to the Oregon Border.• Conducting budtender trainings and product demonstrations to ensure that our brands were well- represented and highly regarded by customers.• Prioritizing building strong relationships with clients and always operating with integrity and professionalism, serving as the face of the Shelf Life brand in my territory.• Managing accounts receivable by chasing down late payments and ensuring that all transactions were completed in a timely and efficient manner.• Balancing these responsibilities to drive sales growth and contribute to the overall success of Shelf Life's brand partners.

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  Eaze

  • Oakland, California, United States

  • Delivery Driver

    • Oct 2019 - Apr 2021
    • Oakland, California, United States

    • Worked over 60 hours per week as a part-time employee and an average of 45 hours per week in a full-time position with benefits at the Oakland Natoma Depot (now Hometown Heart).• Showed up on time for scheduled shifts, reported to managers, and completed inventory and cash counts before starting an 8-hour shift.• Worked as an on-demand driver in the field or fulfilled orders from the parking lot during each shift. • Completed end-of-day inventory and cash counts, reported findings to managers, and clocked out.• Consistently maintained a high level of accuracy and efficiency in inventory management and cash handling duties.• Contributed to the success of the Oakland Natoma Depot/Hometown Heart through dedication and hard work, meeting and exceeding the expectations of supervisors.

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  Wana Brands

  • Oakland, California, United States

  • NorCal Sales Support Specialist

    • Feb 2019 - Mar 2019
    • Oakland, California, United States

    As the NorCal Sales Support Specialist for Wana Gummies, I was responsible for performing in-store demos, training budtenders and buyers on our products, and taking re-orders for our sales reps while in store. My territory spanned from Humboldt down to Monterey and out to Stockton.In this role, I played a key role in driving sales growth by effectively demonstrating the features and benefits of our products to customers, educating budtenders and buyers on our products, and taking re- orders to ensure consistent product availability.Through my exceptional interpersonal skills and industry expertise, I was able to effectively engage with customers, build strong relationships with key stakeholders, and contribute to the success of Wana Gummies in my territory.

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  Heavenly Taste Toffee

  • Danville, CA

  • CEO / Candymaker

    • Feb 2015 - Jan 2019
    • Danville, CA

    As the Owner and Operator of Heavenly Taste Toffee, I built a regional food brand from a single farmer's market stand to a successful business with shelf space in major retail locations, including Whole Foods and Overstock.com. This experience provided me with an extensive range of skills and expertise in administrative duties, sales, brand management, and food licensing/certification standards.My specific job responsibilities included:• Building relationships with grocery store product buyers to gain shelf space for the brand's products • Designing the packaging and creating all marketing materials and copy to promote the brand• Developing FDA-approved Standard Operating Procedures (SOP) documents to ensure compliance with food safety regulations• Planning and executing successful events to promote the brand and increase sales• Managing outside sales efforts to drive growth and expand the brand's reach• Managing delivery and shipping operations to ensure timely and efficient distribution of products• Hiring and managing part-time employees who later reached out to me for recommendations in their own careersThrough my entrepreneurial spirit and hard work, I was able to build a successful food brand and gain valuable experience in all aspects of business operations. Visit www.ht toffee.com to learn more about Heavenly Taste Toffee.My responsibilities included:- Sales of product (retail / wholesale)- Business Development / Partnerships- Networking- Hiring / Training- Toffee production (manufacturing / packaging)- Product Delivery- Customer Support- Packaging Design- General Accounting

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  Northstar Distribution

  • Oakland, California, United States

  • Outside Sales Representative/Account Manager

    • Jun 2018 - Jul 2018
    • Oakland, California, United States

    As a Sales Representative at Northstar Distribution, I started as a part-time delivery driver and was quickly promoted to a full-time sales role within two weeks. My primary responsibility was to contact leads within my assigned territory and build a sales pipeline with qualified accounts.Once orders were placed, I would track delivery and follow up with customers to ensure their satisfaction with the products. Additionally, I would set up demos at each location to showcase our products and increase customer awareness.My specific job responsibilities included:• Contacting leads within assigned territory to build a sales pipeline with qualified accounts• Tracking delivery of orders and ensuring customer satisfaction with the products• Setting up demos at each location to showcase products and increase customer awareness • Collaborating with the team to coordinate product deliveries and manage inventory levels

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  Mammoth Distribution

  • Oakland, California, United States

  • Account Manager

    • Feb 2018 - May 2018
    • Oakland, California, United States

    As the East Bay Sales Representative at Mammoth Distribution (Heavy Hitters), my primary responsibility was to prospect new leads in the East Bay area and conduct meetings with buyers to sign them on to carry the company's four vape brands. I was also responsible for taking orders and educating staff on the features and benefits of each product.Additionally, I was responsible for scheduling and conducting demos to showcase the products and increase customer awareness. I also made deliveries when necessary to ensure timely and efficient distribution of products to customers.I was able to create my own social media presence on Instagram, which was supported by the corporate marketing team to increase brand awareness and drive sales growth in my territory.My specific job responsibilities included:• Prospecting new leads in the East Bay area to expand the company's customer base• Conducting meetings with buyers to sign them on to carry the company's four vape brands• Taking orders and educating staff on the features and benefits of each product

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  AIG

  • San Francisco

  • Underwriting Analyst

    • Nov 2014 - Feb 2015
    • San Francisco

    work with brokers to reach a beneficial deal for their clients, in order to allow them the coverage that they requested within a certain price range.Required active networking with brokers to gain accounts

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  CyArk

  • Oakland, CA

  • Research Assistant

    • May 2014 - Nov 2014
    • Oakland, CA

    Update and maintain google adwords campaigns, research potential leads and oportunities, enter information Salesforce.com

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  uFactory

  • Chico, California Area

  • CEO

    • Aug 2013 - Aug 2014
    • Chico, California Area

    uFactory is an online marketplace that allows users a space to buy customizable 3D printed objects. They can also make and sell their own designs.