Experience

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  Hannover Fairs Australia

  • Sydney, New South Wales, Australia

  • Senior Marketing Manager - Tech Fest

    • Oct 2023 - Present
    • Sydney, New South Wales, Australia

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  Freelance

  • Freelance Marketing Consultancy

    • May 2023 - Oct 2023

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  Liberty Healthcare

  • Queensland, Australia

  • Sales and Marketing Manager

    • Dec 2021 - May 2023
    • Queensland, Australia

    Responsible for company sales and marketing and brand strategy, by planning, developing, implementing, and evaluating activity - Planning and building email campaigns, using Mailchimp - Producing content including blogs - optimising SEO - Designing collateral print and digital using Canva Pro and Adobe - Manage and optimise digital marketing channels including paid socials - Updating multiple company websites using Shopify - Selection and planning of exhibition participation and internal seminars - Line management of 6 sales staff - Motivating a sale team to achieve individual and company KPI’s and running cross department sales meetings - Assisting the team with achieving position expectations by planning, monitoring, and reviewing job contributions - Sustains rapport with key accounts by making periodic visits

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  Health Care Australia

  • National

  • COVID-19 Pandemic Response Hotline

    • Aug 2021 - Dec 2021
    • National

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  National Media

  • Australia
  • Events Services
  • 1 - 100 Employee

  • Senior Marketing Manager

    • Aug 2019 - Aug 2021

    Responsible for the marketing department and all National Media events - Own and implement the marketing strategy for each event brand- Create and manage the implementation of the marketing communication plans - Launch brands from initial concept (start-ups) - Audience development - Manage, write and edit copy for visitor and exhibitor promotion for all print/digital - Manage and optimise digital marketing channels including paid socials - Designing promotional elements internally using Canva Pro - Updating multiple company websites with Wordpress - Closely working with registration companies for precise data collection - Generate trade media exposure including writing press announcements and media outreach - Project management of sponsor/partner deliverables - Build strong relationships with stakeholders, including associations, contra’s and media - Standardisation of processes and implementation to improve efficiency and communication - Review and analyse 3rd party products to enhance the visitor and exhibitor experience - Line management of 2 Campaign Managers and a Marketing Assistant

  • Marketing Manager

    • Apr 2019 - Aug 2019

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  Fairfax Media

  • Sydney, Australia

  • Marketing Manager

    • Jun 2017 - Apr 2019
    • Sydney, Australia

    Responsible for consumer marketing of the Parenting Division across Sydney, Melbourne, Brisbane. - Devising the annual marketing strategy for all Parenting Events - Managing the advertising strategy across digital, print, social media, radio, out of home, influencer marketing - Leading strategic media partnerships, both internally across Fairfax Media and externally - Overseeing all brand design elements - Appointing and managing external agencies (PR, digital, media) - Content creation for seminar sessions and liasing with panel speakers - Budget management – heavily negotiating to achieve maximum output - Email content creation and distribution - Reporting, analysis and tracking - Stakeholder engagement - Line management of direct reports

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  Reed Exhibitions

  • Sydney, Australia

  • Marketing Manager - (Contract)

    • Mar 2016 - Apr 2017
    • Sydney, Australia

    Responsible for consumer marketing of Better Homes and Gardens Live, Oz Comic-Con and PAX, attracting over 220,000 people to events in Sydney, Melbourne, Brisbane, Adelaide and Perth.- Driving ticket revenue across 9 annual events through new and existing initiatives - A key focus on out-of-home media advertising integrated with a digital and social campaigns - Brand management, adhering to set guidelines - Managing Google AdWords - Managing multiple budgets through heavily negotiated rates - Primary contact with external agencies including PR and media agency - Email Marketing - Negotiate and oversee partnerships with media, event partners and associations - Liaise with event sponsors and partners to maximize opportunities - Maintain databases across all shows to ensure data quality for targeting - Copywriting, design and production of marketing and sales collateral - Measure and monitor statistics and marketing campaign ROI - Support the implementation of research projects to review customer satisfaction and identify portfolio developments - Line management of 2 direct reports

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  TURNINGPOINT GROUP

  • Sydney, Australia

  • Marketing Consultant - (Contract)

    • Sep 2015 - Jan 2016
    • Sydney, Australia

    - Undertaking internal insight research and developing internal perception strategy - Rebranding, brand management internally and externally - Writing and implementing brand guidelines - Preparing a Marketing & Communications plan to drive present and future business growth - Project managing website development - Developing a CRM strategy to prepare data for targeting - Assisting with design and production of marketing and sales collateral

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  dmg events

  • London, United Kingdom

  • Marketing Manager

    • May 2012 - Jun 2015
    • London, United Kingdom

    ad:tech London, iMedia Summits (B2B)• Leading and implementation of the digital portfolio’s marketing and communications strategies for multiple B2B digital marketing conferences, exhibitions and socials• Undertaking a rebranding and continued brand management both internally and externally• Negotiate and oversee partnerships with media, event partners and associations• Liaise with event sponsors and partners to maximise opportunities and ensure deliverables are achieved• Managing multiple budgets through heavily negotiated rates• Primary contact with external agencies including design, PR, data and CRM• Project managing website development and maintaining existing websites through WordPress and Drupel platforms• Email Marketing, HTML building with Dreamweaver and A/B testing• Managing the social media strategy including LinkedIn Advertising• Develop CRM and integrated registration systems• Assist with the copy writing, design and production of marketing and sales collateral• Line management of 2 direct reports

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  Clarion Events

  • London, United Kingdom

  • Marketing Communications Manager

    • May 2010 - May 2012
    • London, United Kingdom

    ICE Totally Gaming (B2B)

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  Instructus Skills

  • London, United Kingdom

  • Group Marketing & Communications Officer

    • Jun 2009 - May 2010
    • London, United Kingdom

    Council for AdministrationInstitute for Professional AdministrationInstitute for Administrative Management

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  Magnetic Solutions Ltd

  • Sheffield, United Kingdom

  • Sales and Marketing Assistant

    • Jun 2008 - May 2009
    • Sheffield, United Kingdom

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  Sabbatical

  • China, SE Asia, OZ, NZ

  • Sabbatical

    • Sep 2007 - Jun 2008
    • China, SE Asia, OZ, NZ

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  Business Link

  • Newcastle upon Tyne, United Kingdom

  • Business Support Officer

    • Aug 2006 - Jul 2007
    • Newcastle upon Tyne, United Kingdom

    Project North East part of Business Link.