Experience

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  Vgf Management

  • Colombia
  • Outsourcing and Offshoring Consulting
  • 1 - 100 Employee

  • Digital Marketing Specialist

    • Jul 2025 - Present
    • Medellín, Colombia

    Lead optimization of marketing operations with focus on campaign tracking, lead management, and analytics. Align marketing and sales through CRM administration, documentation, and integration. Build functional reports to support executive decision-making. Identify workflow automation opportunities to improve efficiency. Collaborate with sales, commercial, and strategic teams to improve lead flow and data integrity. Manage marketing technology platforms to ensure operational excellence in campaign execution.

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  OneNest Corp

  • Remote – Colombia

  • Digital Marketing Specialist

    • Sep 2024 - Apr 2025
    • Remote – Colombia

    Planned, executed, and optimized campaigns on Google, Meta, TikTok, and LinkedIn Ads for healthcare and insurance clients. Developed strategies to boost lead generation, retention, and visibility aligned with KPIs. Managed ad budgets exceeding $500K/month, optimizing ROAS, CPA, and funnel performance. Delivered performance reports with actionable insights using Google Analytics and dashboards. Implemented A/B testing and audience segmentation to maximize ROI. Collaborated with content and community teams to align organic and paid strategies.

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  Iridian

  • United States
  • Software Development
  • 1 - 100 Employee

  • Account Manager (GoPro COL & PE, CTG, Filamental, Cervalle)

    • May 2024 - Aug 2024
    • Remote – Colombia

    Led account management for GoPro and other major brands, ensuring alignment with strategic goals. Directed teams of designers, traffickers, developers, and CMs to deliver campaigns. Maintained strong communication with stakeholders and acted as primary client liaison. Provided data-driven insights with GA4 and BI dashboards. Optimized client campaign performance and retention in B2B and B2C environments. Strengthened relationships, improving contract renewals by 25%.

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  Rv Staffing

  • Colombia
  • Outsourcing and Offshoring Consulting
  • 1 - 100 Employee

  • Email Marketing Manager

    • Feb 2024 - May 2024
    • Remote – Colombia

    Built and led the Email Marketing Department, establishing SOPs, workflows, and performance KPIs. Created and optimized campaigns for B2B and B2C clients, achieving CTR above 25%. Drove a 35% increase in company revenue through email segmentation and automation. Integrated and managed Mailchimp and Stripo platforms, ensuring list hygiene and deliverability. Designed visual assets and templates aligned with brand identity. Collaborated cross-functionally to ensure email campaigns aligned with broader marketing goals.

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  Solvo Global

  • United States
  • Staffing and Recruiting
  • 700 & Above Employee

  • Sr. HubSpot Automation Marketing Specialist / Project Manager

    • Feb 2023 - Sep 2023
    • Remote – Colombia

    Implemented HubSpot, Salesforce, and Adobe Marketo Engage for lead management and revenue growth. Developed full-funnel automation campaigns (emails, landing pages, forms, testing) increasing conversions by 32%. Created marketing roadmaps with C-level executives to improve automation maturity models. Managed project execution in Adobe Workfront with resource allocation and stakeholder communication. Led cross-functional teams ensuring timely delivery of marketing transformation projects. Delivered detailed reports linking technical execution with strategic objectives.

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  FullStack Labs

  • Remote – Colombia

  • Social Media Manager

    • Apr 2022 - Sep 2022
    • Remote – Colombia

    Owned LATAM & US social media strategy, increasing visibility by 35% and candidate pipeline by 40%. Executed multi-channel campaigns generating 800+ leads, including 500 new clients via hypersegmented Hindi/Gujarati campaign in NYC. Created and curated multimedia content to enhance engagement and brand positioning. Monitored community interactions, customer queries, and online reputation. Collaborated with dev, marketing, and HR teams to align social media strategy with hiring goals. Built analytics dashboards with Looker Studio improving efficiency by 50%.

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  Mectronics S. A

  • Colombia
  • Transportation/Trucking/Railroad
  • 100 - 200 Employee

  • Digital Content Designer

    • Sep 2021 - Mar 2022
    • Remote – Colombia

    Designed and managed digital assets including email templates, ebooks, and promotional visuals. Prepared creative briefs and presented designs to stakeholders. Collaborated with marketing teams to ensure brand consistency and usability. Transformed wireframes into intuitive interfaces improving user engagement. Reviewed marketing content to identify design improvements. Consulted on aesthetics and alignment of campaigns with corporate goals.

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  Montserrat Capital Ltd - Mttcap

  • Colombia
  • Capital Markets
  • 1 - 100 Employee

  • Social Media Manager

    • Sep 2020 - Apr 2021
    • Remote – Colombia

    Directed company-wide social media and marketing strategies aligned with business goals. Implemented HubSpot CRM and led migration project for marketing operations. Managed daily content publishing and community engagement. Designed visual assets for campaigns and promotional events. Benchmarked industry trends to adapt campaigns to market shifts. Contributed to email marketing workflows with Mailchimp and HubSpot.

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  Grey Goose

  • Remote – France

  • Digital Marketing Specialist

    • Feb 2017 - Jul 2020
    • Remote – France

    Led Grey Goose’s brand redesign project and global repositioning strategy. Planned and executed Asia & Oceania product launch, closing 500 dealership contracts and sponsoring the Australian Open. Executed SEO, SEM, paid media, and email campaigns to grow leads and regional brand awareness. Created high-performing copy, visuals, and landing pages for global campaigns. Optimized Google Ads and Facebook Ads for CTR and ROI improvements. Managed HubSpot-driven automated workflows with segmentation and tracking. Maintained CMS websites ensuring campaign integration and UX consistency. Reported directly to leadership with data-driven insights.

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  • Remote – Worldwide

  • Freelance Consultant

    • 2016 - 2021
    • Remote – Worldwide

    Developed 360° strategies for startups across SaaS, Healthcare, and Finance. Worked with founders and executives to align branding and marketing execution. Created paid and organic campaigns driving lead acquisition. Implemented CRM and automation systems to scale operations. Provided advisory on digital strategies, budgeting, and growth opportunities.