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Massimo Renesto profile image

Massimo Renesto

MEIA Region Key Account Manager - Cimbali Group at Cimbali Group
Intro Book
Marketing expert driving commercial partnerships and market growth.
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Location
Dubai, United Arab Emirates, AE
Skills
  • Strategia Di Marketing
  • Marketing Di Prodotto
  • Management
  • Marketing
  • Analisi Di Mercato
  • Show all
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Bio

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Massimo Renesto is a seasoned marketing expert with 11+ years of experience in strategy, product marketing, management, and brand management. He has held key positions at De'Longhi Group, Cimbali Group, and Safilo, driving commercial partnerships, product launches, and market growth.

Experience

  • Cimbali Group
    • Dubai, Emirati Arabi Uniti
    • MEIA Region Key Account Manager - Cimbali Group
      • Sep 2022 - Present
      • Dubai, Emirati Arabi Uniti

      Ensuring the management of key accounts within MEIA Region, aiming to keep improving commercial partnership, expanding the business of the Group portfolio, acquiring large directional customers in line with the Group's direction and referring to main actors of HO.RE.CA: international coffee channels, hospitality, office coffee solution, catering companies, convenience stores, roasters, home solutions.

  • De'Longhi Group
    • Italy
    • Manufacturing
    • 700 & Above Employee
    • De'Longhi senior manager - marketing MEIA; Kenwood & Braun product manager North Africa & Israel
      • Jul 2020 - Aug 2022

      Marketing Management – Trade Marketing – Digital Marketing – ATL (launch of first De'Longhi Pan Arab campaign with new Ambassador Brad Pitt: TV campaign, digital campaign, OOH and in store execution across all the Gulf Countries)Range Management – Portfolio Optimization – 3 Brands (De'Longhi - Kenwood - Braun) across all Small Domestic Appliance categories, more than 500 SKUs.Pricing Management – Benchmark analysis – Price waterfall and value chain.Business Analysis – Market Share – In market Sales – Stock – Sell-in sell-out.Budget & Forecast – Budget and quarterly forecasting (Sales, Gross Margin and Marketing costs).New Product Development – Regional new product development.Result Orientated – Solid sales growth in all the markets under my responsibility between 20% and 100%. Launch of ≤50 new SKUs.

    • De'Longhi Kenwood & Braun - Product and trade marketing manager North Africa & Israel
      • Apr 2017 - Jul 2020

    • Brand Manager De'Longhi MEIA
      • Jan 2015 - Mar 2017

    • Global sr product manager kitchen appliances - De'Longhi appliances srl
      • Sep 2011 - Dec 2014

  • Safilo
    • Padova, Italy
    • Marketing Brand Manager Smith Europe
      • Feb 2007 - Aug 2011
      • Padova, Italy

  • Studio Ghiretti & A. s.r.l.
    • Parma, Italia
    • Commercial Account Manager
      • Jun 2004 - Jan 2007
      • Parma, Italia

  • Gruppo Pam
    • Venezia, Italia
    • Assistant Buyer
      • Feb 2004 - Jun 2004
      • Venezia, Italia

Education

  • 1999 - 2003
    • Degree in Economy and Business at Ca’ Foscari University of Venezia

Suggested Services

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Industry Focus. “Industrial Machinery Manufacturing”

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