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Mashoko Chidhakwa is a seasoned sales and marketing professional with a Master of Business Administration (M.B.A.) from the University of Zimbabwe. With extensive experience in sales management, customer service, and new business development, Mashoko has held various roles in industries such as consumer goods, telecommunications, and beverages. He has a strong background in marketing strategy, account management, and channel management. Mashoko has worked for prominent companies including British American Tobacco, Telecel Zimbabwe, Schweppes Zimbabwe Ltd, Grain Marketing Board, and Dairibord Zimbabwe Private Limited. He has a proven track record of driving sales revenue growth, building strong relationships with key accounts, and developing effective marketing strategies. Mashoko is a skilled leader with experience in managing teams, developing business plans, and executing promotional campaigns. He is well-versed in trade marketing, brand management, and distribution channel management. With his strong educational background and extensive industry experience, Mashoko is a valuable asset to any organization seeking a seasoned sales and marketing professional.

Experience

    • Zimbabwe
    • Food and Beverage Services
    • 300 - 400 Employee
    • Regional Sales Manager
      • Nov 2022 - Present

    • Channel Manager Modern Trade
      • Aug 2022 - Oct 2022

    • Distribution Representative
      • 2017 - Aug 2022
      • Harare, Zimbabwe

    • Key National Account Manager -Consumer Markets, Key Account Executive - Corporate segment
      • Jun 2013 - Oct 2015
      • Harare

      • To achieve sales revenue growth and subscriber acquisition through KNA channel through the development and execution of promotional plans.• Build and maintain close and beneficial relationships with Strategic Key Accounts• Build a pro-active sales approach towards the Strategic Accounts• Cultivate strong customer relationships and influences key national accounts and external decision makers to drive mutually-beneficial business opportunities.• Implement and monitor sales targets for the KNA market channel in the allocated region.• Implement sales campaigns and related activities to ensure revenue growth and subscriber acquisition.• Executes the merchandising and promotional programs.• Provides a monthly forecast, analyzes volume for displays while planning corresponding promotions.• Channel structure development and strategy implementation• Develop sales capacity and infrastructure in Key accounts as identified in the KNAs across the country through tailor-made initiatives• Key account management• Represents “voice of the customer” within Telecel for the assigned channel.• Market development, customer service and retention• Planning, monitoring and evaluation• Resource allocation and team management

    • Channel Route Manager (Sales)
      • Sep 2009 - May 2013
      • Harare

      • The main purpose is to be accountable and responsible for the trade initiatives and activities to deliver: Execution of the SZL trade marketing activities as per the BBP calendar and /or as instructed by the Marketing Executive through sales team and agencies to manage both inbound and outbound sales activities Work closely with implementation teams to ensure high levels of customer satisfaction.Main Duties• Key Accounts management • Trade Marketing activities• Actively identify revenue opportunities by communicating regularly to Channel partners and end user customers.• Complete weekly sales reports and territory plans to the management team on a timely basis.• Responsible for channel quota measurement• Deploy channel strategy & manage channel conflict issues• Management of the customer and consumer program• Executing trade marketing activities within set budgets.• Performance management of trade marketing initiatives, ROI on promotions/activation.• Interface with Key Business Partners such as HIFA, ZITF, ZAS, SAZ, Zim Cricket.• Averting product shortages/over supply through management of the S&OP (Sales and Operational Planning).• Management of the marketing stores inventory• External contact of creative, activation and promotional agencies, the trade and Coca-Cola (KO) local officeDecision Making• Decides on consumer and customer replacements• Propose on trade marketing activities • Make recommendations in customer trading terms and roll out marketing services campaigns• Decides on budget requirements for marketing services and marketing equipment• Make important recommendation on Sales forecasting.• Make recommendations on trade marketing activities to be done• Make recommendations on threats / opportunities facing the business

    • Sales Representative
      • Aug 2004 - Aug 2009
      • Harare

      • Manage a team of 24 merchandisers and four marketing assistants.• Creating and developing a market for GMB branded products through registration of company products in both modern trade and general dealer supermarkets. • Relationship management and Brand Management.• Sell and distribute GMB products for the purpose of maintaining and expanding the board’s market share through identifying potential customers.• Initiates product promotions and disseminate relevant information to customers. • Customer Care and Servicing.• Gathering market intelligence and advice the management accordingly.Budgeting and Reporting.

  • Econet Wireless South Africa
    • Johannesburg Area, South Africa
    • Field Sales Representative
      • Feb 2009 - Apr 2009
      • Johannesburg Area, South Africa

      • Brand Management and Distribution Channel Management• Effectively managing a marketing budget of R25k per month• Formulating both financial, promotional and general goals and targets• Basic logistics management with Cell C Company, the network provider• Promotes good company image and communicate with customers.• Calling on set clients as per database provided.• Negotiating with customers on the best outcome for both parties• Dealing with various suppliers for superior service and product at best prices• Working under pressure, making decisions that must be implemented immediately• Formalising reports and presenting when needed to top management.

Education

  • 2011 - 2014
    University of Zimbabwe
    Master of Business Administration (M.B.A.), Business Administration and Management, General
  • 2010 - 2011
    University of Zimbabwe
    Post Graduate Diploma, Management for Executives
  • 2006 - 2008
    IMM Gradute School of Management-SA
    Bachelor's Degree, Marketing/Marketing Management, General
  • 1999 - 2003
    Harare Polytechnic College
    Higher National Diploma, Markeing Management

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Industry Focus. “Food and Beverage Services”

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