Experience

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  Cape Air

  • Regional Marketing Manager

    • Mar 2023 - Present

• 

  New England Village, Inc.

  • Pembroke, MA

  • PR/Marketing Coordinator

    • Mar 2016 - Mar 2023
    • Pembroke, MA

    Create and update marketing collateral, including multi-page brochures and single page flyers, ensuring that all external communications capture the brand of New England Village and its various programsCreate and curate content across multiple platforms to promote New England Village, its mission, and its programs, resulting in action-oriented outcomesUnder the direction of the Vice President of External Relations, manage, write, edit, and publish the Annual Report Manage, write, edit, and publish the organization's bi-annual print newsletters and monthly e-newslettersPromote all events, programs, classes and other newsworthy items across a variety of media platformsWorking with Program Directors, project manage marketing campaigns for various departments and programsAssist with planning and executing marketing and fundraising eventsAssist with planning and executing large internal events, such as Family DayAttend transition fairs and deliver the branding message of New England VillageServe as the point of contact for all admissions calls and inquiriesTrack and report on the status of all admission inquiries and potential candidatesManage the admissions database of potential candidatesParticipate in admission tours and open house eventsManage the Google Adwords accountGrant writing; secured $25,000 in funding from a national foundationAward nomination: submitted nominations that resulted in staff receiving highly competitive awards at the state and national levels.

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  Cape Cod Life Publications

  • Mashpee, MA

  • Sales and Marketing Coordinator

    • Sep 2013 - Mar 2016
    • Mashpee, MA

    Manage advertisers' advertorial campaigns, including creating content to ensure that the advertisements contained the clients' branding messagesDevelop and write feature articles for the company's two lifestyle magazines, Cape Cod LIFE and Cape Cod HOME Write profile pieces for the company's annual art issue, Cape Cod ARTManage the company's social media calendarManage and oversee all of the company's promotional giveaways, which includes scheduling the promotions and procuring awards, developing and writing the content for the company's website, promoting the giveaways on the company's social media platforms, and awarding the prizes Manage the company's enewsletter, which includes designing the layout and developing and writing the content. This newsletter currently receives a 30 percent open rate with a 15 percent click through rateDevelop and write content for the company's social media platforms, including facebook, twitter, instagram, and pinterest

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  Falmouth Publishing, Inc.

  • Falmouth, MA

  • Senior Reporter, Sandwich Enterprise

    • Aug 2003 - Sep 2013
    • Falmouth, MA

    Seek out local news stories on a wide range of topics, including business, education, government, crime, and lifestyle. Through the research and interview process, develop and compose both hard news and feature stories and present them in a compelling and entertaining way that provides thereader with complete and accurate information.Reach out to members of the local business and nonprofit sector to solicit potential ideas for futurestories.Establish and maintain professional relationships with members of the public and private sector,including local politicians and government officials.Work with the sales department to develop stories intended to market advertisers' businesses andproducts.Assist in the organization and planning of annual candidates' forum for local elections.Initiated and completed an investigative report regarding school spending which revealed $20,000 worth of purchases unrelated to students or education.

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  Self-Employed

  • Sandwich, MA

  • Freelance Writer

    • Jan 2000 - Aug 2003
    • Sandwich, MA

    Market feature story ideas to editors and through the research and interview process, compile theinformation gathered into well written, informative articles.Develop and maintain professional relationships with various local editors for the purposes ofreceiving future assignments.Write stories for several Cape Cod media outlets, including Cape Cod Times, Cape Cod Magazine,Cape Cod LIFE, and The Sandwich Enterprise.

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  The Hanover Insurance Group

  • Worcester, MA

  • Human Resources Assistant/Administrative Assistant

    • Jan 1987 - Jun 1989
    • Worcester, MA

    Provided administrative support to the Claims Office Manager and five supervisors.Enrolled newly hired employees into the company's health, medical, and retirement plans andcompleted all paperwork necessary for the payroll process.Scheduled appointments, typed correspondence, and maintained files.Assisted employees with questions regarding the company's benefit plans or human resources policies; researched and resolved any issues regarding benefit coverage or payroll related issues.Reviewed all resumes and forwarded any potential candidates on to the appropriate supervisor ordepartment.Transcribed employee performance reviews, including any salary changes and forwarded theinformation on to the company's home office.Organized and planned meetings and events for the claims office.