Experience

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  alfa development

  • Real Estate
  • 1 - 100 Employee

  • Executive Vice President

    • Mar 2020 - Dec 2021

    Participating in the entire life-cycle of a luxury residential real estate developments; from site feasibility, location value, market intelligence, research analysis, sales pro-forma, unit-mix, product development, product positioning, architecture, interior design, branding strategy, creative direction, marketing budget, sales office concept & design, implementing a sales program, creation of sales prospectus (offering plan), print and digital advertising, sales contract negotiation, building managing agent selection, closings, and final sellout of asset at the highest possible price per square foot maximizing return on capital investment. Alfa's projects are typically 35,000 SF (net sellable) - 85,000 SF (net sellable).

  • Vice President - Development & Marketing

    • Jan 2015 - Mar 2020

    Participating in the entire life-cycle of a luxury residential real estate developments; from site feasibility, location value, market intelligence, research analysis, sales pro-forma, unit-mix, product development, product positioning, architecture, interior design, branding strategy, creative direction, marketing budget, sales office concept & design, implementing a sales program, creation of sales prospectus (offering plan), print and digital advertising, sales contract negotiation, building managing agent selection, closings, and final sellout of asset at the highest possible price per square foot maximizing return on capital investment. Alfa's projects are typically 35,000 SF (net sellable) - 85,000 SF (net sellable).

  • Director of Development & Marketing

    • Feb 2011 - Feb 2018

    Renowned in downtown Manhattan for developing innovative and remarkable properties, Alfa has built a reputation for being “hands-on builders,” actively involved in every facet of their propertiesʼ development from self-performing general contracting work to overseeing the marketing & development programs for their projects. Comprised of longtime residents of the downtown Manhattan area, the Alfa Development team has firsthand knowledge of the downtown experience. Always mindful of how their buildings will become part of the fabric of their community, Alfaʼs guiding principle is best articulated by the theme line: “History, architecture, and sustainability on a human scale.” With an aesthetic attuned to the unique harmonies of each neighborhood, their buildings combine architecturally contextual exteriors with the most finely appointed modern interiors. In 2007, the company launched its commitment to sustainability with their first development of a LEED-Gold certified residential condominium in Downtown New York: 311E11 Village Green. The Alfa Development team has now crafted an expertise in green building and continues to follow their mission of creating more sustainable living experiences in all of their future projects.

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  HGU New York (an Alfa Development Hotel)

  • 34 East 32nd Street New York NY 10016

  • VP Marketing & Executive Director of Wellness & Lifestyle Experience

    • Oct 2015 - Dec 2021
    • 34 East 32nd Street New York NY 10016

    110 Year in the Remaking... This June, Alfa Development, one of Manhattan’s leading real estate companies, will unveil its first boutique hotel project, HGU New York. Born of an $18 million renovation of the former Hotel Grand Union, HGU New York, located in the NoMad District at 34 East 32nd Street, will manifest the city’s eccentric history through the original architecture, curated art programming and cotemporary design. Reminiscent of a cherished townhouse foyer, the hotel’s main floor preserves the history of the 1905 landmark Beaux-Arts structure designed by architect Frederick C. Browne. To inject a modern New York sensibility to the property, Alfa Development has enlisted hospitality designer Peter Guzy of Asfour Guzy Architects. The fusion of these two visions begets a mindfully designed and eco-conscious hotel, where guests bask in the open-format, homey ambience of the communal spaces, the cozy guest rooms modeled after the quintessential New York apartment, and behind the scenes technological upgrades to the heating, cooling, windows, and more, which ensure the property is among the leaders in present day sustainability.HGU New York has also partnered with Gallery 151, a premier pop-up gallery based in lower Manhattan. The curated art will showcase contemporary pieces, drawing inspiration from urban backdrops of New York City’s emerging artists and feature icons such as Fab 5 Freddy and Liz Markus, among many others.Located at 34 East 32nd Street between Park and Madison Avenues, the property is set to open June 2016. For additional information, please visit www.hgunyc.com

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  Gallery 151

  • 132 west 18th street, new york ny 10011

  • Executive Director

    • Jan 2011 - Dec 2021
    • 132 west 18th street, new york ny 10011

    Gallery 151 is the premier pop-up gallery in New York City, now located in Chelsea on West 18th Street. The first show at Gallery 151 was hosted by Fab 5 Freddy in December of 2007. This exhibit unveiled a collaborative wall of graffiti discovered during the renovation of 151 Wooster by Michael Namer, downtown developer and owner of the building at the time. One of the former residents of the building was Edit DeAK, who in the late 70's and early 80's allowed young artists to "tag" a wall in her loft - some of these "young artists" were Jean-Michel Basquiat, Fab 5 Freddy, Francesco Clemente, Futura 2000, Ero, Nesto, Koor and Johnny Dynell (among others). This graffiti wall was preserved over decades and finally uncovered during construction.Michael Namer immediately recognized the significance of this "holy grail" of graffiti and founded Gallery 151 so that the "151 Wild Style Wall" could be viewed along-side other works by artists of the same period (such as Keith Haring, Kenny Scharf, Jean-Michel Basquiat, Ero, and Koor). The success and popularity of the exhibit led to subsequent requests for exhibits by other artists, and the momentum from the first show in 2007 has continued through the present day.The mission of Gallery 151 is to support emerging New York-based artists and provide a platform for their talent to be recognized by the public. In 2009, Gallery 151 expanded its vernacular to include issues of sustainability and environmental responsibility. The Urban Green Initiative at Gallery 151 was a series of exhibits, charity events, and performances through 2009 and 2010 that used art to encourage the discussion of these issues.

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  Corcoran Sunshine Marketing Group

  • Manhattan

  • Project Manager

    • Feb 2006 - Oct 2009
    • Manhattan

    Corcoran Sunshine Marketing Group is proud to be the leader in value creation for the world’s most prestigious luxury residential developers. We offer an impressive array of new residential development for the discerning home buyer and a broad spectrum of services for residential developers. With 25 years of experience in marketing and collective sales in excess of $25 billion, the company combines the powerful distribution network of The Corcoran Group with the unparalleled marketing expertise of The Sunshine Group. Today, Corcoran Sunshine is the recognized industry leader in the predevelopment planning, marketing and sale of luxury property.

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  Spalding Rockwell

  • New York City

  • Musician, Engineer, Singer, Songwriter

    • Jun 1998 - Dec 2006
    • New York City

    Spalding Rockwell is a band composed of Mary Louise "ML" Perlman (nee Platt) and Nicole "Nikki" Lombardi. They are primarily known for their collaboration with Armand Van Helden entitled "Hear My Name" and are featured in the music video. "Hear My Name" reached number 7 on the Billboard dance chart, was top 30 on world and internet charts, made number 34 in the UK Singles Chart, and reached number 32 in the Australian Singles Chart. it also made a music video featuring Spalding Rockwell that was a MTV Europe hit. Spalding Rockwell is self-described as being "equal parts punk, electro and pop."

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  Vanity Fair Magazine

  • New York City, NY

  • Assistant to Fashion Editor

    • Sep 1996 - Jul 1997
    • New York City, NY