Experience

• 

  Verint

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Director, Content Marketing

    • May 2017 - Present

    Verint, The Customer Engagement Company, is a global, B2B software company offering solutions to help organizations transform customer engagement, empower the workforce, and drive business results. I was lucky to be part of the team that won the 2020 REVMasters Revenue Marketing Customer Experience Award for our agility and success in addressing the unique challenges of the pandemic.As Director of Content Marketing, I’m responsible for creating sales enablement and promotional marketing content for a suite of solutions designed for back-office, branch, and retail store operations. I created a custom ABM program for key accounts that resulted in $2.85M in new pipeline. My solution suite was the first to launch a new, integrated sales and marketing campaign approach. I helped define success criteria and key milestone measurements for this approach, and created $2.92M in new pipeline. Articles:5 Ways to Empower Frontline Managers to Engage Quiet Quitters LinkedIn Series: https://www.linkedin.com/pulse/5-ways-empower-frontline-managers-engage-quiet-quitters-joseph/Web Content – Increased SERP for keyword “back-office operations” from 58th on Jan. 1, 2020 to 2nd and 3rd on November 1, 2020:• Back-Office Operations: Achieving Operational Excellence: https://www.verint.com/backoffice• The Definitive Guide to Back-Office Operations: https://www.verint.com/engagement/resources/guide-to-back-office-operations/Videos:• Optimizing the In-Branch Customer Experience (2 min): http://video.verint.com/watch/S9CgBsMs1aag7pHoAP6htC?• 3 Ways to Improve Your Back Office (1:18 min): http://video.verint.com/watch/52t6HN61hr2eMCrxoEHQPx?eBooks and Whitepapers:• Extend Automation in Insurance Operations Beyond RPA https://www.verint.com/wp-content/uploads/Verint_Extending-Automation-in-Insurance-Operations-Beyond-RPA-eBook.pdf• Supercharge Your Bank Branches https://www.verint.com/wp-content/uploads/2023/11/supercharge-bank-branches-ebook.pdf

  • Sr. Solutions Marketing Manager

    • Oct 2015 - May 2017

    Worked cross-functionally to develop messaging, positioning, go-to-market strategy and compelling content to drive sales for several solutions targeting back-office executives at large enterprises. * Helped build new customer segment from zero to over 70 customers and 110,000 seats of back-office workforce optimization across the globe in 5 years.* Launched back-office operations blog for division.* Developed marketing content, including case studies, videos, product sheets, presentations, whitepapers and website content to build market/product awareness and drive sales.* Introduced eBooks and infographics to fulfillment repertoire; eBook campaigns commended as “most successful strategy to drive executive interest and pipeline.”* Authored articles, secured interviews and edited thought leadership pieces and announcement releases for BAI Banking Strategies, Bank Systems & Technology, Bank Technology News, Credit Union Journal, Customer Management Interactions, CRM Exchange, 1to1 Magazine.* Recognized in company “Employee Spotlight” for efforts to create customers for life.

  • Sr. Programs Marketing Manager

    • May 2006 - Sep 2015

    Sr. Marketing Manager in charge of lead generation programs, events, PR and fulfillment creation for a niche division focusing on back-office operations. * Helped achieved year-over-year growth in qualified leads generated by outbound activity. * Doubled the number of qualified leads from previous year events. * Generated 3X the referrals into new accounts as in previous years with unique, internal campaign to educate direct sales force on new product offering/market; earned the first ever award for best presentation at the annual sales kickoff.

• 

  Demos Solutions

  • Marketing Manager and Sales Administrator

    • May 2001 - Sep 2006

    Managed marketing and lead generation activities for firm. Coordinated and supported efforts of 4-person, global sales team for this small, privately held provider of software and productivity solutions to the financial services industry. Received company quarterly award for “Delivering Experti...

• 

  eCredit

  • Assistant to the EVP, Corporate Development

    • Jan 2000 - May 2001

    Supported the Executive Vice President of Corporate Development and his team of five for eCredit.com, Inc., a privately held e-commerce financial services and technology company

• 

  McKinsey & Company

  • Executive Assistant

    • 1990 - 1999