Experience

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  Beekley Medical

  • United States
  • Medical Equipment Manufacturing
  • 1 - 100 Employee

  • Director of Marketing Communications

    • Jan 2021 - Present

  • Senior Marketing Communications Manager

    • Apr 2015 - Jan 2021

    Responsible for establishing and maintaining Beekley Medical's branding, voice, and thought leadership in print and in digital communications. My team of Graphic and Web Designers, Marketing Support Specialists, and I support Sales and Product Management through the creation of engaging, educational, and visual content that helps to drive lead generation and customer retention through all our digital channels, printed pieces, trade shows, sponsorships and advertising programs. To ensure alignment of Marketing Communications programs and initiatives with business strategies, industry regulations, and systems compatibility, my role requires close collaboration and with Sales and Marketing Management, Product Management, New Product Development, IT, Quality, Regulatory, Manufacturing, and Finance. I recently completed a three day workshop on Google Analytics and am currently working on phase II of Beekley Medical's website redesign. In addition, I am researching marketing automation platforms and am part of the task force for our CRM upgrade.

  • Marketing Communications Manager

    • Jul 2009 - Mar 2015

    As Marketing Communications Manager, my primary responsibility is establishing and maintaining Beekley Medical’s branding and voice in the execution of communications campaigns that support our Sales team by driving increased revenue and brand awareness. From content creation for print, web, and social media to trade show management, and advertising programs; my team of Graphic Designers and Marketing Support Specialists collaborate closely with Sales, Product Management, New Product Development, IT, Quality, Regulatory, and Manufacturing. During my tenure as Marketing Communications Manager, I assumed coaching of our Marketing & Sales Support and Graphic Design Teams. Initiatives included reorganization of processes in both departments to reduce waste, expenses, and inefficiencies. Oversaw the creation of Beekley Medical's first branding and communications style guides, expanded our efforts in digital content marketing through social media and through the implementation of a new blogging platform, brought in a consultant to train the Sales and Marketing teams in the art of leveraging LinkedIn for B2B engagement, helped develop the look, feel, and voice of Beekley Medical's Global and Inventor Partnership Programs.

  • Marketing Communications Coordinator/Specialist

    • Jul 2006 - Jul 2009

    Responsible for managing Beekley Medical's trade show program, print advertising programs, web content & copywriting,business email writing and etiquette training for sales and marketing. Wokred closely with product managers and graphic designers to produce engaging support collateral for marketing campaigns and new product launches. Initiated Beekley Medical's first social media pages and e-newsletter.

  • Sales Specialist

    • Nov 2001 - Jul 2006

    Responsible for growing territory through retention and new business development. Partnered with marketing to launch first product sold into the OR. Received bronze and silver level promotions before moving to Marketing Communications. Oustanding Attitude Award 2004, President's Club 2004 & 2005 for exceeding sales goals, . .

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  CheckerBee Publishing

  • Middletown, CT

  • Sales Representative/Team Leader

    • 1999 - 2001
    • Middletown, CT

    Managed existing sales territory while soliciting new business for specialty publisher of novelty books aimed at the gift and collectible market.Coordinated and attended industry trade shows in addition to training team members in company product line, policies, and operational procedures. Worked closely with upper management and marketing inn targeting niche retailers as well as polling accounts for new product ideas.

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  Jeneric/Pentron

  • Wallingford, CT

  • Account Executive/Team Leader

    • 1997 - 1999
    • Wallingford, CT

    Managed sales territory in northern California and Oregon by servicing and increasing sales volume of existing accounts as well as attracting new business via sales calls, national and regional trade shows, and product demonstrations of dental laboratory supplies. Provided ongoing training in sales, product knowledge, and company policies to team members. Recipient of multiple awards including "Rookie of the Year" for outstanding sales performance.

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  Baran Institute of Technology

  • West Haven, CT

  • Admisisons Representative

    • 1995 - 1997
    • West Haven, CT

    Directed sales and marketing efforts to solicit enrollment of qualified candidates for school. Coordinated school participation in trade shows and career fairs. Also developed developed presentations for potential employers for graduating students. Served as a student liaison to maintain retention.

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  Ratail

  • Multiple locations, NY & CT

  • Retail Store Manager

    • 1984 - 1995
    • Multiple locations, NY & CT

    Directed operations with responsibility for merchandising, staffing, sales, customer service, and overall profitability for select Dress Barn, Record Town, and Crazy Eddie's stores. Performed all personnel functions in supervising, training, and motivating assistant managers and associates. Developed and implemented aggressive promotional strategies for Dress Barn's then underperforming store in Fairfield, CT which significantly improved store image and resulted in double digit increases in sales volume.