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Bio

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Mary Keenan is a seasoned marketing professional with 20+ years of experience in lead generation, digital media, and advertising. She has a strong background in B2B marketing and has worked with various companies, including 1105 Media, GlobalSpec, and Media Live International. Mary holds a Bachelor of Science degree in Economics from Westfield State University.

Experience

    • Media Sales Consultant
      • Jan 2013 - Present
      • Boston

      On-Line Media sales for the Public Sector Group selling various advertising venues on Federal Soup

  • GlobalSpec
    • Albany, NY
    • Digital Media Executive
      • 2007 - 2012
      • Albany, NY

      Consultative sale of on-line media including branding and lead generation custom programs, webinars, E-events, sponsorships and E-Newsletters in the industrial, Health and Technical Space.

  • Media Live International
    • San Fransisco, CA
    • Strategic Account Manager
      • 2004 - 2007
      • San Fransisco, CA

      Networld +Interop, sale of print and on-line media, events, sponsorships and booth space for Las Vegas Event

  • Advanstar Communications
    • New York, New York
    • Regional Sales Manager
      • 2000 - 2004
      • New York, New York

      Body Fashions and Intimate Apparel Magazine/Art Business News Magazine. Sale of print and on-line advertising and media schedules, fashion shows and other creative media programs to the apparel and fine art markets.

    • National Sales Manager
      • 1998 - 2000
      • Los Angeles, CA

      ALSO 1990- 1992 total 4 years. National Sales Manager, COMDEX tradeshow, sale of various print advertising/marketing/sponsorship programs to Fortune 500 and medium sized businesses.

  • Reed Elsevier
    • Newton, MA
    • District Sales Manager
      • 1996 - 1998
      • Newton, MA

      ALSO 1992 - 1994 Total 4 years. Datamation and Purchasing Magazine, New Scientist Magazine. Sale of print advertising on client and agency levels.

Education

  • 1976 - 1980
    Westfield State University
  • Fontbonne Academy
  • St. Mary of the Hills

Suggested Services

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Industry Focus. “Business and Professional Services”

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