Experience

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  Billed Right

  • Longwood, Florida, United States

  • Marketing Manager

    • Jun 2021 - May 2022
    • Longwood, Florida, United States

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  The Institute of Internal Auditors Inc.

  • Lake Mary, Florida

  • Marketing Manager

    • Apr 2017 - Jul 2020
    • Lake Mary, Florida

    In charge of creating and managing online and offline marketing strategies for North American and international conferences including:• Writing web pages• Marketing to both B2C and B2B targets• Graphic design direction for digital and print materials• Email marketing messages • Overall branding initiatives• Pay Per Click campaign development• Social media opportunities• Managing marketing budgets• Collaborate with other Marketing Strategy Managers in order to reach overall IIA goals.Work directly with the internal conference business unit as well as external partners to ensure branding, messaging, and target markets are aligned for all marketing efforts. Execute all marketing initiatives with internal creative team including graphic designers, copywriters and digital marketing team. Tracking and reporting on metrics for all measurable marketing tactics.Accomplishments: For the first time ever the top conferences sold out for three years in a row. Elevated the look and feel of the marketing material for all conferences by working with the creative team to redesign brochures and imagery utilized to better communicate the conference value.

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  DataSite

  • Orlando, Florida Area

  • Manager of Corporate Branding

    • Feb 2014 - Mar 2017
    • Orlando, Florida Area

    Day to day management of all online and offline marketing initiatives. Establish brand standards and ensure they are adhered to. Prepare marketing strategy, define marketing verticals and craft messaging to reach out to those verticals. Website redesign, manage SEO effort, oversee PPC, head up social media, blogging, ramp up press release both company specific and joint opportunities with clients and vendors, establish email marketing effort to segmented lists and specific target markets. Keep up with industry competitors, trends and seek out opportunities to establish DataSite as an authority in our market. Support sales staff in finding, communicating with and closing deals with new clients and providing information and ongoing communication to existing clients as needed.

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  Quantum Leap Advertising - Formerly RP Interactive

  • Orlando, Florida Area

  • Sr. Account Director

    • Mar 2012 - Apr 2013
    • Orlando, Florida Area

    Responsible for managing a seven person account management team. Handled hiring, terminating and training all account service personnel. Was responsible for ensuring client satisfaction and retention as well as growing the business. Worked with team to create strategic online and offline marketing opportunities to drive business for all clients. Work directly with owners to determine foundational changes to help position company for growth. Main point of contact for programming and hosting vendors to build websites in WordPress. Managed 10 plus hospitality clients on a daily basis and oversaw 40 total – Relais & Chateaux, Marriott, Wyndham, Hampton Inn properties and independent hotels. Online marketing strategic planning to include on-site and off-site opportunities, email marketing, social networks, QR codes, pay per click, local and link building. Daily communications with clients and internal team on implementing strategic online marketing plans. Website development to include site maps, wire frames, color schemes and imagery and design. Responsible for identifying upsell opportunities and increasing client spend. Worked directly with CMO on sales opportunities, traveled to clients for discovery meetings and set expectations on how the partnership with clients would proceed. Worked with management to help identify new project management system that would streamline internal process, provide us with a more streamlined production schedule and allow us to manage budgeting more efficiently. Began as Account Director with RP Interactive March 2012 and was promoted to Sr. Account Director October 1, 2012 when RP Interactive merged with Caldwell Group to form Quantum Leap Advertising.

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  Sales & Marketing Technologies

  • Internet Marketing Specialist

    • Aug 2010 - Feb 2012

    Responsible for day-to-day administration of online marketing strategies for 15-20 clients. Writing search engine optimized meta data and website copy, blog posts and articles, creating ongoing internet marketing strategies, analyzing website statistics, setup and monitoring of Pay Per Click campaigns, back linking campaigns, conversion optimization, internal linking strategies as well as working with design and programming team to help ensure web projects are user friendly and search engine optimized. Implementation of 301 redirects, revised meta data and updates to websites through ASP. Net content management system as necessary.Utilizing Google Analytics and Raven Tools to create monthly reports for all clients on work done for the month and suggestions to help them build and maintain their online presence. Review Google Webmaster Tools as well as do competitive analysis utilizing SEMRush and other online tools.Work with sales to land new business as well as up sell current clients on new services to help advance their online goals.

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  Nickel Moon Group

  • Owner/President

    • Feb 2008 - Aug 2010

    Nickel Moon Group was a full service traditional and interactive advertising and marketing company. We dealt with branding, website design and programming, logo development, marketing strategies and traditional print design and production.

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  CBRE

  • Temp

    • 2010 - 2010

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  .Com Marketing

  • Sr. Account Manager

    • Oct 2005 - Feb 2008

    Responsible for managing Account Service department with two direct reports and over 40 clients. Clients range from hospitality to electronic micro motor companies with programs such as ongoing monthly SEO, PPC, online marketing, email campaigns and website design. Manage budgets, negotiate with vendors on project costs, establish timelines, write creative briefs and strategies, lead project meetings both internal and with clients. Other responsibilities include writing new business proposals, estimating job costs, attending new business meetings and sales calls, working directly with the General Manager setting policy and procedures for work flow process and general company procedures. Establishing sales goals and outlining best accounting system to be able to track profitability including inputting of employee time, tracking vendor costs and ensuring all out of pocket expenses are input and billed properly.

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  The Father's Table

  • Sanford, Florida

  • Marketing Project Manager

    • 2003 - 2005
    • Sanford, Florida

    Responsible for managing new product development projects from inception to launch and maintaining established deadlines. Researching, analyzing and compiling market trend data as it pertains to market segment. Collaborate to create short, mid and long term strategies for continued company growth. Produce marketing plans to support new product programs. Establish and maintain relationships with various vendors while ensuring the best quality and pricing. Establish, streamline and implement standard operating procedures. Deal with USDA, FDA and Kosher labeling regulations. Designed effective product packaging, labeling and sales/promotional materials. Plan, set-up and attend industry tradeshows. Handle multi-day photo shoots. Supervise graphic designer.Accomplishments: Designed packaging, labeling, sales material for new pizza line and grab-n-go product lines. Re-design and re-launch company logo and brand identity. Re-design of labeling and sales material and re-launch crème cake product line to in-store retail bakery departments. Design, produce and implement the first company tradeshow exhibit booth. Established and wrote the first Standard Operating Procedure for new product initiation.

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  Food Systems Unlimited

  • Sr. Administrative Manager

    • Mar 2002 - Apr 2003

    I managed 2 direct reports, handled making sure that all necessary paperwork was done and permits were obtains in various states, cities for quick service restaurants. Handled keeping up with multiple Excel spreadsheets for year to year sales for all stores. Handled Workman Comp claims and issues in all states, helped do comparisons for company health insurance, supported the Vice President.

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  Yesawich, Pepperdine & Brown

  • Jr. Account Executive

    • 1997 - 2002

    Responsible for managing multiple client jobs from implementation to completion. Responsible for meeting all media deadlines to include ads, collateral and broadcast. Worked directly with creative, production and accounting teams daily. Responsible for monthly invoicing of all client jobs and troubleshooting invoicing issues. Produces contracts between agency and clients for outside vendor work such as photoshoots. Compiled and produced strategic marketing plans. Supported Senior Vice President of Account Services and Senior Account Executive.Accomplishments: Promoted from Executive Assistant to Account Coordinator and then to Junior Account Executive in under four years.