Experience

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  Positively Entertaining

  • Development, Production And Business Planning

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  Positively Entertaining

  • Development, Production and Business Planning

    • May 2002 - Present

    Developed business and brand strategy plan for Wisdom Media, a pioneering cable channel in the uplifting, consciousness and faith space. Developed new content ideas and projects with commercial potential. Co-wrote the Marketing & Business Plan which repositioned the channel and led to successful sale for owners.Designed and managed pre-release marketing campaign for The Celestine Prophecy, the film adaption of the international best selling spiritual book. Developed a grassroots plan for audience engagement that reached hundreds of fan communities, generated dozens of press articles and created buzz at high profile venues. Developed faith based marketing plan and messaging strategy for Oh My God, a non-fiction feature by Peter Rodger. Generated press for the film across print, television and digital platforms and worked as liaison with experts and faith leaders for special discussion panels in NY & LA. Wrote stage two business plan and marketing strategy for innovative tech company founded by the inventor of Furby and an award winning writer from Amblin Entertainment. Pitched and won CES design innovation award for company and built a network of high level strategic alliances with Best Buy and Toy industry executives that accelerated company growth and visibility.

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  Organic

  • Client Partner

    • 1998 - 2000

    Client partner at one of the original interactive agencies. Engaged in robust sales efforts. Responsible for the business side of ground-breaking internet sites including account negotiations, creative and technical development and P&L. Worked with Home Depot on their launch into online content and commerce. Negotiated a partnership between Women.com and major book publisher on a co-branded e-commerce site that resulted in new revenues and increased audience engagement.

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  Sapient (Clement Mok Designs)

  • Sr. Team Leader

    • 1997 - 1998

    Business leader on the first internet site for Hallmark.com. Worked with key stakeholders internally and externally to develop the ideal consumer experience. Coordinated a multidisciplinary team of talent including creative designers, writers, information architects and technical experts to conceptualize all aspects of the site and. Development strategist for Hallmark Entertainment as they explored options to extend brand into the digital space.

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  Various Bay Area Clients

  • Producer, Business Development

    • 1989 - 1998

    Produced interactive video program for GTE’s cable television system which ranked highest in use and viewer engagement during the test phase. Developed content idea, designed look & feel, wrote editorial content, managed all aspects of the production including video, photography and audio. Designed advertising sales plan to monetize content.Introduced and produced the first interactive video project for Levi Strauss & CO. Delivered the program on time and under budget. Interacted with key stakeholder executives and innovators to guide key production talent creatively and drive the program vision. Assembled and managed a team of talent in all aspects of production including video, audio, design, writing and interactive programming.

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  DDB NY

  • Manager New Media

    • 1989 - 1991

    Evangelist for new media - internet and interactive - at flagship office for the 12th largest ad agency worldwide. Collaborated with executives and account teams to present digital marketing and advertising opportunities for clients. Agency spokesperson at industry events and on new client pitches Designed interactive video program for Volkswagen to increase customer engagement. Doubled brand visibility for Citibank online through targeted marketing and editorial partnerships. Developed interactive engagement tool for Weight Watchers brand.

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  Freelance Production

  • Television Producer; Assistant Producer; PA

    • 1900 - 1990

    Field Producer for ground breaking business news program broadcast in seven midwest markets. Scheduled and managed the field production for weekly television program. Coordinated distribution and acted as show liaison for advertisers. Production freelance - Associate Producer, PA, camera operator & floor director for various Twin Cities, MN commercial production companies and the University of MN.Interned as Assistant Producer & Floor Director for two shows at ABC affiliate KSTP (Hubbard Broadcasting Corp.) Twin Cities, MN