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Bio

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Mary Jane Gonzales is a seasoned digital marketing professional with expertise in SEO, SEM, social media marketing, and content creation. She has worked with various companies, including Cloudstaff, Southland Supply Group, and ShoreMarketing, in roles such as Digital Marketing Manager, Digital Marketing Specialist, and SEO/SEM Specialist.

Credentials

  • Google Analytics Certification
    -
    May, 2017
    - Apr, 2026
  • Certificate of Social Media Marketing
    SO ME Academy
  • Google Adwords Advertising
    -
  • Google Adwords and Search Advertising
    -

Experience

  • Cloudstaff
    • Philippines
    • Digital Marketing Manager
      • Apr 2019 - Dec 2021
      • Philippines

      - Execute experiments, collect analyze data, identify trends and insights in order to achieve maximum ROI in Google Ads Search, Display, YouTube and Facebook lead generation campaigns.- Writes an engaging copy of ads.- Track, report, and analyze website analytics PPC campaign metrics- Detailed reporting and analysis of campaigns- Manage/monitor campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. - Perform ongoing keyword discovery (develop and testing new keywords) for expansion and optimization- On-page and Off-page SEO implementation- Website audit and list room for improvements

    • Digital Marketing Specialist
      • Jul 2020 - Nov 2021
      • Australia

    • Digital Marketing Specialist
      • Jun 2018 - Apr 2019

      - Execute experiments, collect analyze data, identify trends and insights in order to achieve maximum ROI in Google AdWords Search, Display, and Shopping ads.- Writes engaging copy of ads.- Track, report, and analyze website analytics PPC campaign metrics- Detailed reporting and analysis of campaigns- Manage/monitor campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. - Perform ongoing keyword discovery (develop and testing new keywords) for expansion and optimization

  • Creativo FZ LLC
    • Dubai Internet City, Dubai, United Arab Emirates
    • SEO/SEM Specialist
      • May 2017 - May 2018
      • Dubai Internet City, Dubai, United Arab Emirates

      SEM Specialist- Execute experiments, collect analyze data, identify trends and insights in order to achieve maximum ROI in Google AdWords Search, Display, YouTube and Facebook lead generation campaigns. - Set up campaign – keyword and placement search, optimize text/image ad copy and campaign landing pages (with the help of design/development team)- Track, report, and analyze website analytics PPC campaign metrics- Manage/monitor campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. - Perform ongoing keyword discovery (develop and testing new keywords) for expansion and optimization- Research and analyze competitor advertising links.SEO Specialist- Analyze websites for improvements.- Google My Business submission- Research and decide on the right keywords and employ them effectively.- Work with the development team to ensure SEO best practices are properly implemented on the website for Search Engines crawlability/index-ability to improve SEO positions for target keywords.- Identify and implement link building strategies- Write articles based on keyword research, trends and brand relevance- Set-up and maintain Web 2.0 accounts, putting only quality and share-worthy content.

  • Shore360, Incorporated
    • clark freeport zone pampanga philippines
    • SEO Specialist / Digital Marketer
      • Jun 2016 - Apr 2017
      • clark freeport zone pampanga philippines

    • SEO Specialist
      • Sep 2014 - Oct 2015

      My responsibilities are as follows:- Web Content- Blog/Article writing and marketing- Press release writing and marketing- Social Media Management and Marketing- Keyword Research- Meta Description creation

  • Talkingnet Global Education
    • Clarkfield Pampanga
    • Online English Teacher
      • Jun 2013 - Aug 2014
      • Clarkfield Pampanga

      As an Online English Teacher, I help students develop their English pronunciation, speaking and writing skills.

Education

  • 2009 - 2013
    STI College Angeles
    Bachelor's degree, Information Technology
  • 2009 - 2013
    STI College Angeles
    Bachelor's degree, Information Technology

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