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Mary Herrera is a seasoned hospitality professional with 28 years of experience in hotel management, event planning, and leadership. She has held various roles at HelmsBriscoe, American Express Global Business Travel, New Perspective Senior Living, and Hyatt Regency Hill Country Resort and Spa. Mary is a certified event management expert with Cvent certifications.

Credentials

  • Cvent Event Management
    Cvent
    Feb, 2021
    - May, 2026
  • Cvent Virtual Events Certification
    Cvent
    Feb, 2021
    - May, 2026
  • Cvent Venue Sourcing Certification
    Cvent
    Apr, 2021
    - May, 2026

Experience

    • United States
    • Hospitality
    • 700 & Above Employee
    • Senior Director, Global Accounts
      • Sep 1995 - Present

      Proud to be back with the company that I love after a short hiatus! HelmsBriscoe is the best company in our industry - founded in 1992 on one single premise...finding the best match for clients needs with the right venue!Originally recruited as the 39th associate back in 1995, to join this now over 1,400 associate firm providing site selection around the world - creating business strategies and top producing accounts. Leveraging strong interpersonal skills to develop long term partnerships with clients at all levels including administrative, meeting planning, marketing, procurement, and C-level executives.HelmsBriscoe is the largest and most widely used Global Meeting Site Selection Company in the world with over 1400 associates in 55 countries. Better rates, hotel concessions and favorable contract clauses are among some of the most recognizable advantages HelmsBriscoe's clients receive. Specialties:Strategic Meeting Management Practices (SMMP)Destination Management PartnersHotel Partner RelationshipsContract Negotiations

    • Senior Director, Global Accounts
      • Sep 1995 - Aug 2015

      Recruited as the 39th associate to join this now over 1,400 associate firm providing conference and hotel sourcing - created, from the ground up, business strategies and the top producing accounts in sales and service. Leveraged strong interpersonal skills to develop long term partnerships with clients at all levels including administrative, meeting planning, marketing, procurement, and C-level executives. Key Contributions:  Consistently recognized as a top performer in revenue generated, garnering awards in: Chairman’s Club: 2003  Master’s Club: 2002, 2001, 2000  President’s Club: 15 consecutive years from 1999 - 2014

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Senior Account Manager Team Lead
      • Jul 2019 - Jun 2020

      Leading individuals to be their best through coaching, mentoring and collaboration. Implementing best practices through proactive outreach while creating a sense of team in a remote work environment. Initiating sales strategies and delivering results. Guiding teams through the sourcing process and contract negotiations for clients around the world.

    • Business Development/Sales Leader
      • Aug 2018 - Jul 2019

      As a Sales Leader and Coach, inspire motivational activities that generate revenue, train and mentor individuals, creating a collaborative environment to foster best practices and to help remove barriers for the Independent Meeting Consultants. Collaborating on creative sales strategies for client acquisition and growth, fostering relationships with preferred suppliers, supporting dissemination of approved brand marketing materials and assessing needs, providing insight and ideas for Marketing. Providing empathy and positivity in a remote work environment.

    • Director of Sales
      • Jun 2017 - Jun 2018
      • Woodbury

      Built sales and marketing operation as part of new ownership and to position community for success in the market. Made rapid conversion of operating standards while leading new team through transition. Transforming community while building and nurturing trusting relationships with families, estab...

    • Senior Sales Manager, Client Development
      • 2015 - 2017
      • San Antonio, Texas Area

      Recruited for this newly created position to manage the top producing third-party accounts. Created and implemented strategic plans to increase lead conversions to booked business while establishing hotel presence among accounts.Delivered measurable results in sales and customer service, cultivat...

  • BI Worldwide
    • Minneapolis, Mn
    • Sr. Purchasing Manager
      • 1988 - 1995
      • Minneapolis, Mn

      Managed team of buyers that purchased and negotiated contracts with hotels around the world on behalf of clients.

Education

  • North Dakota State University

Suggested Services

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Industry Focus. “Hospitality”

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