Experience

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  Publicis Collective

  • Birmingham, Michigan, United States

  • Associate Director, Platforms

    • Aug 2023 - Present
    • Birmingham, Michigan, United States
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  Kinesso

  • Detroit Metropolitan Area

  • Manager, Ad Operations

    • Apr 2021 - Aug 2023
    • Detroit Metropolitan Area
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  Starcom

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Supervisor, Ad Operations (Fiat Chrysler Automobiles)

    • Sep 2019 - Apr 2021

  • Senior Associate, Ad Operations (Fiat Chrysler Automobiles)

    • Mar 2019 - Sep 2019

  • Senior Associate, Ad Operations (Samsung)

    • Aug 2018 - Mar 2019

    -Mobile Extensions, B2B, and Social Ad Trafficker

  • Associate, Ad Operations (Samsung)

    • Jan 2018 - Aug 2018

    -Social and B2B Ad Trafficker

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  The BRIEF Lab

  • Downer's Grove, IL

  • Marketing Strategy Graduate Intern

    • Jun 2017 - Aug 2017
    • Downer's Grove, IL

    -Determined the ideal target segments, insights, strategy, and tactics needed to market The BRIEF Lab's new online course.-Designed a comprehensive e-mail and paid media marketing campaign.-Received The BRIEF Lab's concise communications training typically taught to corporate executives.

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  Trendway Corporation

  • United States
  • Furniture and Home Furnishings Manufacturing
  • 1 - 100 Employee

  • Continuing Education Unit Development Associate

    • Sep 2016 - Mar 2017

    -Worked remotely in Evanston, IL as a full-time graduate student at Northwestern University.-Developed new ideas into future Continuing Education Units.-Researched new information relevant to chosen CEU topics. -Conducted interviews with industry professionals.-Created slideshows under the guidance of a contract office furniture industry consultant.-Submitted CEU attendance records to the AIA.

  • Market Research Intern

    • May 2016 - Sep 2016

    -Continuing Education Unit (CEU) Accreditation: Researched CEU's and how to successfully apply the coursework to professional accreditation. Implemented the measures to launch Trendway's new CEU program, which targets those who work in the fields of Architecture and Design. Analyzed the gaps in competitors' CEU's. Collaborated with design firms for input on future course content in Trendway's CEU program. Developed topics for future research and additional CEU's for fall 2016 and 2017. - Photography Audit: Organized and updated Trendway's photographic library.- Trendealer Audit: Updated information from Trendway's website that is exclusive to dealers. - Idea Starter Audit: Collaborated with the marketing team to audit and organize items in the Idea Starter product line; in anticipation of Trendway's website redesign. - NeoCon: Assisted with social media and photography at NeoCon 2016 in the Chicago Merchandise Mart, one of the largest and most prestigious trade shows in the furniture industry.

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  Grand Rapids Public Museum

  • Greater Grand Rapids, Michigan Area

  • Development and Marketing / Public Relations Intern

    • Aug 2015 - Dec 2015
    • Greater Grand Rapids, Michigan Area

    - Managed and monitored GRPM social media accounts with interactive and historical content.- Published weekly Museum Press Releases and fostered relationships with local news outlets.- Developed brand strategy for the GRPM's new "Be Curious" rebranding initiative.- Coordinated Annua...

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  Chi Omega, Xi Chapter - Northwestern University

  • United States
  • Higher Education
  • 700 & Above Employee

  • Public Relations Chair

    • Mar 2014 - Mar 2015

    - Design of chapter PR merchandise and collateral marketing materials for the many events organized throughout the year. - Creation of detailed marketing strategy for the upcoming academic year.- Oversight all of social media accounts - Facebook, Twitter, Instagram, Tumblr, and Pinterest; and updating of website: chiomegaxi.com.

  • Philanthropy / Community Service Chair

    • Mar 2013 - Mar 2014

    - Organization of chapter philanthropy events.- Liaison with Make-A-Wish Illinois. - Collaborated with our Public Relations chairs regarding design and marketing, and financial reporting to maintain philanthropy budget. - This role aided in the development of many useful professional skills, and allowed growth as a leader within the Northwestern Chapter.

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  Palazzolo Design Studio

  • Ada, Michigan

  • Social Media and Client Liaison Intern

    • Jun 2014 - Sep 2014
    • Ada, Michigan

    - Managed and monitored client social media accounts.- Coordinated media photo shoots for print and web-based advertisements.- Reviewed and coordinated responses to incoming RFPs from prospective clients.- Copywriter and novice photographer for product lines and collateral marketing materials.

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  Heartside Ministry

  • Greater Grand Rapids, Michigan Area

  • Development and Fundraising Intern

    • Jul 2013 - Sep 2013
    • Greater Grand Rapids, Michigan Area

    Heartside Ministry is a nonprofit charitable organization empowering the economically and socially disadvantaged, located in downtown Grand Rapids. Position responsibilities included:- Introduction and management of social media plan for Heartside Twitter account.- Complete modernization and upk...

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  Fox & Company

  • Greater Grand Rapids, Michigan Area

  • Clerical Assistant

    • 2009 - Jun 2013
    • Greater Grand Rapids, Michigan Area

    Filing and organization of account portfolios, receptionist duties, and updated multiple tax law collateral volumes.

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  Watermark Country Club

  • Greater Grand Rapids, Michigan Area

  • Hostess, Banquet Server, and Golf Course Beverage Server

    • Jun 2011 - Sep 2012
    • Greater Grand Rapids, Michigan Area

    Over the course of two summers worked as: - Hostess - organized and coordinated seating charts; greeting of customers.- Cabana bartender - server duties, inventory assessment, and management of financial transactions.- Banquet server for various events at the club.