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Mary Ann Greenberg profile image

Mary Ann Greenberg

Content Creation at Greenberg Media Management
Intro Book
Higher education professional with expertise in marketing, public speaking, and community outreach.
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Location
Lubbock, Texas, United States, US
Skills
  • Higher Education
  • Public Speaking
  • Community Outreach
  • Marketing
  • Social Media
  • Show all
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Bio

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Mary Ann Greenberg is a seasoned higher education professional with expertise in marketing, public speaking, and community outreach. She has led strategic planning, coaching, and staff development initiatives, driving results in international student enrollment and engagement. With a strong educational background in International Economics and International Relations, she has successfully navigated various roles in higher education and media.

Experience

  • Greenberg Media Management
    • Lubbock, Texas Area
    • Content Creation
      • Jan 2017 - Mar 2020
      • Lubbock, Texas Area
  • Texas Tech University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Manager, International Student Development
      • 2015 - 2016

      • Enrolling more international students was the goal, marketing and communications is how I did it - a 400 percent increase in seven years.• Created and realized Texas Tech’s first strategic marketing plan to increase international enrollment and build the university’s brand overseas. Increased engagement with prospective students who then chose TTU for their bachelor’s degree. Enrollment rose from 296 to 1,503 in six years.• Created a 13-part, e-mail campaign which resulted in the highest yield rate TTU international undergraduate admissions has ever experienced.• Directed projects of a 3-person unit; planned and administered its budget.• Negotiated and managed contracts with vendors for digital and online marketing services. Tracked analytics and return-on-investment.

    • Lead Advisor, International Student Development
      • 2009 - 2015

  • The Elkhart Truth
    • Elkhart, Indiana Area
    • Correspondent
      • 1997 - 1999
      • Elkhart, Indiana Area
  • San Mateo Times
    • Copyeditor
      • 1995 - 1996
  • Santa Monica Outlook
    • Santa Monica, California
    • Staff Writer
      • 1988 - 1992
      • Santa Monica, California
  • Los Angeles Daily News
    • Los Angeles, California
    • Staff Writer
      • 1985 - 1988
      • Los Angeles, California

      Business writer with expertise in banking and insurance. Part of staff which won a General Excellence award from California Newpaper Publishers Association.

  • Congressional Quarterly
    • Washington, D.C.
    • Staff Writer
      • 1983 - 1984
      • Washington, D.C.

Education

  • The London School of Economics and Political Science (LSE)
  • Georgetown University

Suggested Services

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Industry Focus. “Higher Education”

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