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I'm Mary Ann Genovese, a seasoned marketing professional with a strong background in event planning, project management, and administrative support. Based in Gloucester, Massachusetts, I've had the opportunity to work with various organizations, including Simplify Compliance, HCPro, and Gordon Brothers Group, where I've honed my skills in marketing strategy, email marketing, social media marketing, and advertising. With over 9 years of experience in the industry, I've successfully managed multi-market webcasts, conferences, and events, while also providing administrative support to C-level executives and marketing teams. I hold a degree from Suffolk University and am proficient in a range of virtual platforms, including CrowdCompass, On24, and Zoom.

Experience

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Sr. Events Coordinator
      • Jan 2024 - Present

    • Associate Webcast and Events Producer
      • Jun 2015 - Present

      Project management of multi-market webcasts within the medical/healthcare industry, as well as management of exhibitor relations at annual conferences. Target Audience: medical professionals and medical coding/billing professionals.

    • Events Operation & Continuing Education Coordinator
      • Dec 2014 - Present

      Provide administrative support to Events and Continuing Education teams.

  • Simplify Compliance
    • Middleton, MA
    • Conference Exhibit and Events Producer
      • Dec 2016 - Present
      • Middleton, MA

      Promoted in December 2016Conference Exhibits and Event Producer for virtual and in-person events.Responsibilities include but not limited to:• Speaker management: contracting, presentation materials production, onsite event support and post event honorarium processing. Coordination and execution of additional elements for virtual programs such as pre-event recording of speaking sessions for uploading to online platforms.• Exhibitor coordination: pre-production communications and deliverables execution, onsite load in/load out and post event feedback. Coordination and execution of additional elements for virtual programs such as pre-event recording of sponsor sessions and digital deliverables for uploading to online platforms.• Event related collateral creation: work closely with creative teams to create onsite materials (program guide, signage, handouts, promotional items, etc.) to ensure brand consistency and accuracy of information as well as adherence to deadlines for printing and delivery.• Travel accommodations for various team members and attendees, based on in-person event type, and day-of staffing and face-to-face customer service to clients and attendees. Coordination and execution of additional elements for virtual programs such as platform management.• Skilled with virtual platforms such as CrowdCompass, On24, GotToMeeting, BeaconLive, Zoom, Pheedloop

  • Light Positive
    • Marblehead, MA
    • Office/Marketing Coordinator
      • Jul 2011 - Jul 2014
      • Marblehead, MA

      Provided daily administrative support to small business’ Principal Designer and Finance Manager; calendar management, travel arrangements, telephone interactions with clients and industry vendors, execution of accounts receivable/accounts payable tasks, maintenance of state and industry memberships, project procurement as well as planning and execution of industry related events Office management; office equipment and systems maintenance, updated and distributed weekly project status reports, business related vendor management and various aspects of human resources scouting and hiring, management of yearly intern Marketing and business development management; wrote and distributed press releases, created, maintained and distributed media kit, updated and distributed presentations and brand standards, maintained all company website content, secured speaking engagements at industry related conferences and events for Principal Designer, created and executed all print and online advertising as well as email and direct mail campaigns Social media management; created and distributed industry related communications via company blog, Twitter, Facebook, LinkedIn and other industry related web-based outlets Project management; created and executed contracts and proposals, daily communications with clients regarding workflow and budgetary status, managed coordination of product samples from industry vendors as well as daily communications with external design team members regarding workflow and deadlines

    • United States
    • Financial Services
    • 700 & Above Employee
    • Marketing Coordinator
      • 2003 - Jul 2011

      - Provided daily corporate and departmental marketing support including managing project database and reporting, advertising campaign projects, and vendor invoice processing and tracking; reporting directly to Vice President of Marketing/Business Development and President - Managed marketing tactics such as industry conference participation, planning and fully executing business development, customer retention and corporate related events both locally and nationally for 100+ high profile industry guests, conduct competitive research and analysis, identifying and recommending key business development opportunities such as targeted industry event and marketing opportunities - Managed the development of printed and online marketing communication tactics; soliciting input from internal clients and executing media planning and buying, development of campaign schedules and budgets, and managing external vendor resources to provide high quality deliverables meeting established deadlines - Provided daily management of external vendors; effectively communicating project direction to follow communications strategies and meet corporate brand standards, providing project quality control, setting and maintain project flow and material due dates

    • Executive Assistant
      • 2003 - 2006

      - Provided daily administrative support to C-level executives; schedule/travel management, client communications including letters and contracts, and handled budget management - Created and maintained corporate memberships, conference exhibition and speaking engagement database - Planned and fully executed corporate business development and customer retention and events both locally and nationally for 100+ high profile industry guests - Promoted to Marketing Coordinator within 3 years of employment

    • Marketing Coordinator
      • 2002 - 2003

      - Temporary position providing administrative support to Director of Marketing and marketing team.- Assisted in execution of short-term marketing deliverables including events and print advertising for product launch.

  • Mullen Advertising
    • Boston, MA (Previously in Wenham, MA
    • Account Service Team Coordinator
      • 1998 - 2002
      • Boston, MA (Previously in Wenham, MA

      - Provided daily administrative support to six Account Executives, Group Account Director and served as backup administrative support for the Chief Executive Officer; schedule/travel management and client communications - Assisted team and Group Account Director in the creation of competitive reporting, client presentations, budget management and filming location preparations - Provided project management support for 5 international client accounts

    • Sales Administrative Specialist
      • 1994 - 1998
      • Boston, MA

      - Provided daily administrative support to two Vice Presidents of Sales and three Sales Account Executives; schedule/travel management, client communications and presentation management - Creation and management of product proposal/presentations sales team, client database and follow-up/contract procedures - Provided in-house support and training to new administrative hires; office orientation, computer software support and additional administrative requirements - Promoted from administrative assistant to sales administrative specialist within 12 months of employment

Education

  • 1995 - 1996
    Suffolk University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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