Bio
Experience
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Ford Motor Company
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Greater San Diego Area
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Consultant & Digital Marketing Manager
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2010 - Present
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Greater San Diego Area
Responsible for providing strategy and direction for all online marketing initiatives, including branding, paid and organic search campaigns, email marketing, advertising and media partnerships including mobile, social and video.Planning, implementing and executing changes to online properties that drive business by increasing visitors, improve conversion rates and lead generation.Lead the e-commerce marketing strategy to drive revenue, increase sales and enhance brand.Oversight of web analytics, impacting paid and nonpaid activities.Oversee the design of websites that are optimized to create the highest revenue per visit.Oversee relationships with vendors, affiliates, and other companies that buy online leads and/or traffic.
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Suggested Services
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Industry Focus. “Marketing and Advertising”
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